British Airways and Uncommon go on another flight of fancy
It’s been three years since BA and Uncommon Creative Studios launched the A British original campaign, and in that time it’s displayed a distinct and consistent tone of voice while still managing an element of surprise. In this iteration, the BA logo is no more than a subtle reflection, but the established style of the … The post British Airways and Uncommon go on another flight of fancy first appeared on More About Advertising.
Netflix Boasts Its Best Ad Sales Quarter Ever (Again)
In a livestreamed presentation to investors on Tuesday, co-CEO Greg Peters shared that Netflix had its “best ad sales quarter ever” in Q3, and more than doubled its upfront commitments for this year. The post Netflix Boasts Its Best Ad Sales Quarter Ever (Again) appeared first on AdExchanger.
AI-Powered Search: Redefining SEO for the Future
Imagine a world where a single question typed into a search bar delivers not a list of links but a precise, tailored answer in an instant. This is not a distant vision; it is happening now. Artificial intelligence is reshaping the search landscape, challenging the dominance of traditional search engines and pushing businesses to rethink visibility. The post AI-Powered Search: Redefining SEO for the Future appeared first on Stream Companies.
7 Common SEO Mistakes Small Business Owners Make
Small business websites face a hidden obstacle that quietly limits their online growth and visibility. Most owners pour energy into eye-catching designs and catchy content. Yet, over 90% of web... The post 7 Common SEO Mistakes Small Business Owners Make appeared first on PGN Agency.
Why The SVP Of The Trade Desk’s Ventura OS Is Betting On Transparent TV Ecosystems
Last year, TTD announced plans to launch a TV operating system, called Ventura OS, that powers the viewing experience on smart TVs with an open, ad-supported system. Now, SVP Matthew Henick has lofty goals for what Ventura can achieve. The post Why The SVP Of The Trade Desk’s Ventura OS Is Betting On Transparent TV Ecosystems appeared first on AdExchanger.
Accenture’s Jill Kramer to Succeed Raja Rajamannar at Mastercard
Mastercard has appointed Accenture marketing boss Jill Kramer as its next chief marketing and communications officer, succeeding longtime marketing leader Raja Rajamannar effective Dec. 1. Rajamannar will move into the […]
Inside the Closed-Door Meeting Where Marketing’s Power Players Map The Future
ADWEEK gained first-time access to a private meeting among marketing executives who collaborate to set growth targets for their sector.
Channel 4 Unveils the Shortlist for the 2025/2026 Diversity in Advertising Award
Channel 4 Sales today announces the five brands shortlisted to win one million pounds of commercial airtime via the Diversity in Advertising Award. This year marks the tenth year of the edition, and will focus once more on the brief, Inclusive by Design. Building on last year’s winning advert, Sigh of Relief from Currys and AMV BBDO, Inclusive by Design, urges the industry to embed inclusive practices into creative development and remove barriers to engagement with TV advertising. The selected brands are: Morrisons, one of the UK’s largest supermarkets that originated as a market stall in Bradford. Entered by Leo UK. Maltesers, one of the UK’s leading[...]
Apple brings the dear old Mac back to centre stage
Is Apple running out of things to say in the AI era? Chipmaker Nvidia has overtaken it as the world’s biggest company by value and even boring old Microsoft is currently bigger (although not by much.) See that its LinkedIn now has ad revenue of $8.2 billion. Must be the world’s most profitable echo chamber. … The post Apple brings the dear old Mac back to centre stage first appeared on More About Advertising.
