Disney’s New CEO Is Focused Two E’s: Engagement And ESPN
On Wednesday, Josh D’Amaro led his first earnings call as the new CEO of Disney. The company closed last quarter with $25.2 billion in revenue, a 7% year-over-year increase. Disney Entertainment advertising revenue rose 5% YOY, and streaming revenue overall was up 13%. ESPN ad revenue was down 2% year over year, although subscription and […] The post Disney’s New CEO Is Focused Two E’s: Engagement And ESPN appeared first on AdExchanger.
“Media Needs to Turn Down Toxic and Turn Up Trust”
There’s a wake-up call happening in the media industry at the moment around the importance of trust and truth says Rak Patel, Chief Commercial Officer at Channel 4. And Channel 4’s recent documentary Molly vs The Machines provides a clear message that it’s time for the media industry to “turn down toxic, and turn up Read More
VideoWeek Podcast: #57 Justin Sampson, Barb – Live Exit Interview
In this live episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Justin Sampson, outgoing Chief Executive of Barb, for an exclusive exit interview. Recorded in front of a live audience at New Video Frontiers, Sampson reflects on his 14 years at the helm of the UK's TV measurement JIC, including: Read More
Broadcasters That Don’t Lean into Ad Tech Ecosystem Are “Easier to Remove From the Plan” – Buy-Side View with Goodstuff’s Paul McGee
As streaming giants increase the availability of their inventory and insights, UK broadcasters need to strive for parity with those global suppliers or risk being left off media plans, says Paul McGee, Head of Video Planning at Goodstuff. "We get relatively little insight out of Channel 4, and much deeper stuff from Amazon. So how Read More
New Disney CEO Reveals the AI Enhancements Coming to Disney+
In his first earnings call, CEO Josh D'Amaro calls Disney+ the 'digital centerpiece' of the company.
Advertisers Spent $1 Billion on Criteo in Q1, Up 8% Year-Over-Year
Still, Criteo's growth numbers remain plagued by two major client losses.
Ziff Davis Buys Four Brands From Recurrent Ventures, Launches a Lifestyle Group
The company acquired Dwell, Domino, Business of Home, and PopSci, extending a multiyear roll-up as competitors pull back from the open web.
Old Navy Appoints Michael Francis as Chief Customer Officer Amid Turnaround
Gap Inc. has brought on veteran brand executive Michael Francis as chief customer officer of Old Navy and head of marketing shared services for the group.
People Inc. Looks Inward For Growth As Its Search Traffic Downsizes
People Inc. is making “who needs Google?” an entire business philosophy. The company – still technically IAC, though it’s rebranding to People Inc. – is undergoing a major reorganization. The company has spent the past few years revamping its structure to be less dependent on search and social platforms, senior executive and chairman Barry Diller […] The post People Inc. Looks Inward For Growth As Its Search Traffic Downsizes appeared first on AdExchanger.
From Downloads To Daily Use: Rethinking The Value Exchange In App Marketing
The last decade of app marketing drove massive success in downloads thanks in large part to preloads, install campaigns and carrier partnerships. But the app download is just the beginning. Ninety percent of new users stop using an app after seven days, eMarketer warns. How do we turn those installs into sustained engagement? We need […] The post From Downloads To Daily Use: Rethinking The Value Exchange In App Marketing appeared first on AdExchanger.
