Plus, Melissa Tony Stires and Janna Salokangas of Mia, AI, TED Next and The Female Quotient’s AI Summit.

AI won’t need to steal your attention. You’ll give it willingly because it sounds like understanding. Over the past months, OpenAI has quietly floated the idea of adding ads to ChatGPT’s free tier maybe “sponsored suggestions,” maybe affiliate-style prompts. Officially, there are “no active plans.” But the economics tell a different story. When you’re burning […]

As AI assistants like ChatGPT and Perplexity push shopping, brands are concerned about data but risk being left out.

How OOH moves from “interesting reach channel” to a fully integrated, accountable part of modern media planning. ...Verifiable, auditable, and trusted ...How OOH ratings compare ... what OOH can learn The post Deep Dive —7 Take Aways— OOH Ratings Compare to Other Media in Accuracy first appeared on OOH TODAY.

Meta’s decision to withdraw from the Media Rating Council’s brand-safety audits and its subsequent loss of accreditation have sparked important questions for advertisers that depend on transparency and accountability to protect their brands online.  When one of the world’s largest advertising platforms steps away from independent verification, it’s a reminder of how critical third-party accountability […] The post Why Meta’s Exit From MRC Audits Should Be A Wake-Up Call For Marketers appeared first on AdExchanger.

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Regulator found ads for mechanics skewed towards men while those for preschool teachers targeted women The French equalities regulator has declared that Facebook’s algorithm for placing job adverts is sexist, after an investigation found that adverts for mechanic roles skewed towards men while those for preschool teachers were targeted at women. The Défenseur des Droits watchdog said the Facebook system for targeted job ads treated users differently based on their sex, and constituted indirect discrimination. The regulator recommended that Facebook and its parent company, Meta, took measures to ensure adverts were non-discriminatory, giving the company three months to inform the[...]

Welcome to “remedy-palooza.” While that specific term may not take off, it’s not a bad way to describe the vibe right now. We recently got a final remedy decision in the DOJ v. Google Search antitrust case and we’re in the midst of the remedies trial phase of the DOJ v. Google publisher ad tech […] The post The Legal Analyst In Google’s Corner appeared first on AdExchanger.

OpenWav lets musicians connect with and benefit from their relationship to fans.

The team behind Always Alpha showcases the opportunity in women's sports