Vistar Media and TikTok Bring Out of Phone Creativity to DOOH at Scale
extend TikTok-first creative beyond the mobile feed and into real-world screens and spaces—carrying their storytelling into the moments that define daily life The post Vistar Media and TikTok Bring Out of Phone Creativity to DOOH at Scale first appeared on OOH TODAY.
A Publisher Didn’t Get Its UID2 Setup Right. The Trade Desk Didn’t Notice. What Went Wrong?
Publishers that want access to programmatic CTV demand are under immense pressure to include alternative IDs like The Trade Desk’s Unified ID 2.0 in their bid requests. The idea is that these alt IDs enable omnichannel ad targeting, leading buyers to prioritize bid requests that include them. But who’s checking to see whether the data […] The post A Publisher Didn’t Get Its UID2 Setup Right. The Trade Desk Didn’t Notice. What Went Wrong? appeared first on AdExchanger.
Why Platforms Are Cutting Out Clipping; The Scourge Of Search Ad ‘Maxxing’
Clip It To Win It If attention is currency, clippers are generating the change in your wallet: It might not look like a lot but, eventually, it adds up. Clipping, which is the practice of creating short snippets of longer-form content, has become a standard media strategy for many creators, and is often outsourced to […] The post Why Platforms Are Cutting Out Clipping; The Scourge Of Search Ad ‘Maxxing’ appeared first on AdExchanger.
Omar Oakes: Advertising has reached peak self-delusion
The UK ad market grew 6.4% last year. Congratulations to Google, Meta, and Amazon. ““Fantastic to see the evolution of the AA/WARC Expenditure Report and such positive projections for our industry.” That was the laudatory view of the UK’s trade association for ad agencies, the IPA, after the latest Advertising Association/WARC Expenditure Report revealed UK … The post Omar Oakes: Advertising has reached peak self-delusion first appeared on More About Advertising.
The Power of Intentional OOH Placement
The power of intentional OOH inventory placement in the digital era- By Chadi Borghol, Director of Sales, Broadsign The post The Power of Intentional OOH Placement first appeared on OOH TODAY.
Warner Bros Discovery’s Oscar Collection Grew In Q1, But Its Revenue Did Not
On Wednesday, Warner Bros. Discovery hosted its first quarterly earnings call with investors since agreeing to sell itself to Paramount SkyDance over Netflix in late February. The post Warner Bros Discovery’s Oscar Collection Grew In Q1, But Its Revenue Did Not appeared first on AdExchanger.
Vox Media Welcomes a Bidding War
James Murdoch is the latest suitor to eye the empire. What does that mean for the rest of the portfolio?
CNN Founder Ted Turner Dies at 87
Turner pioneered the 24-hour news network, fundamentally changing the news industry.
Criteo Faces Tough Headwinds Until Agentic AI Ad Revenue Materializes
Criteo shares dropped by 20% Wednesday morning after the company reported shaky Q1 earnings and revised its guidance downward for the rest of the year. The amount spent by advertisers on Criteo was up, and exceeded $1 billion for the first time in Q1 (generally the lowest ebb of the year for advertising overall). But […] The post Criteo Faces Tough Headwinds Until Agentic AI Ad Revenue Materializes appeared first on AdExchanger.
Disney+ finds monsters under the bed in latest VCCP spot
The latest instalment in VCCP’s “A lifetime of great stories” campaign for Disney+ is all about capturing the magic of storytelling and how it stays with you throughout your life. You to be familiar with the Disney references for this to work. It starts with a kid watching Pixar’s Monsters, Inc, it follows him into … The post Disney+ finds monsters under the bed in latest VCCP spot first appeared on More About Advertising.
