View Larger Image Marketers Keep Conflating Gen X With Boomers—And It’s Costing Them By treating Gen X and Baby Boomers as one audience of “older consumers,” marketers are alienating a key group By iAMedia|2026-05-27T14:59:35-07:00May 27th, 2026|News|Comments Off on Marketers Keep Conflating Gen X With Boomers—And It’s Costing Them Share This Story, Choose Your Platform! FacebookXLinkedInPinterest Related Posts Omnicom Tops 6% Organic Growth in Q2 as John Wren Hits $69.3M Payout Target Gallery Omnicom Tops 6% Organic Growth in Q2 as John Wren Hits $69.3M Payout Target July 28th, 2026 How to Build a Winning Marketing Strategy for Weighted Vests & Tactical Gear Gallery How to Build a Winning Marketing Strategy for Weighted Vests & Tactical Gear July 28th, 2026 How Mobile Billboards Support Franchises Gallery How Mobile Billboards Support Franchises July 28th, 2026 Müller and Myprotein Launch ‘Together Hits Different’ Campaign Gallery Müller and Myprotein Launch ‘Together Hits Different’ Campaign July 28th, 2026 In Memoriam: Tim Pace In Memoriam: Tim Pace July 28th, 2026