View Larger Image Marketers Keep Conflating Gen X With Boomers—And It’s Costing Them By treating Gen X and Baby Boomers as one audience of “older consumers,” marketers are alienating a key group By iAMedia|2026-05-27T14:59:35-07:00May 27th, 2026|News|Comments Off on Marketers Keep Conflating Gen X With Boomers—And It’s Costing Them Share This Story, Choose Your Platform! FacebookXLinkedInPinterest Related Posts Ad Performance Hinges On Kicking Fragmentation’s Butt Gallery Ad Performance Hinges On Kicking Fragmentation’s Butt June 5th, 2026 AI Off The Rails AI Off The Rails June 5th, 2026 How Google Tracks Everything You Do and How to Stop It Gallery How Google Tracks Everything You Do and How to Stop It June 5th, 2026 Bernie Explains Why the American Public Should Own AI Companies Gallery Bernie Explains Why the American Public Should Own AI Companies June 5th, 2026 The AI backlash: Why Gen Z is pushing back Gallery The AI backlash: Why Gen Z is pushing back June 5th, 2026