View Larger Image Marketers Keep Conflating Gen X With Boomers—And It’s Costing Them By treating Gen X and Baby Boomers as one audience of “older consumers,” marketers are alienating a key group By iAMedia|2026-05-27T14:59:35-07:00May 27th, 2026|News|Comments Off on Marketers Keep Conflating Gen X With Boomers—And It’s Costing Them Share This Story, Choose Your Platform! FacebookXLinkedInPinterest Related Posts Celebrating America’s 250th—New UNITY PSA Gallery Celebrating America’s 250th—New UNITY PSA July 2nd, 2026 Week of June 22 Cable News Ratings: Fox News and MS NOW Share the Spoils Gallery Week of June 22 Cable News Ratings: Fox News and MS NOW Share the Spoils July 2nd, 2026 The Best Reflection I Saw Today Gallery The Best Reflection I Saw Today July 2nd, 2026 Opill Launches ‘As Easy As Opill’ Campaign for OTC Birth Control Gallery Opill Launches ‘As Easy As Opill’ Campaign for OTC Birth Control July 2nd, 2026 Optimism On The Croisette: AI, The Open Web And Programmatic Advertising With Equativ’s Michael Lehman Gallery Optimism On The Croisette: AI, The Open Web And Programmatic Advertising With Equativ’s Michael Lehman July 2nd, 2026