Cadbury rejects AI for real, oozing chocolate in new VCCP global campaign
A chunk of Cadbury’s Dairy Milk, filmed melting in slow motion, is the start and finish point for an entire global campaign by VCCP. The simple idea, spearheaded by a 15-second TV spot, is even translated across media. There’s an extended 40-second version playing out in Piccadilly Circus, an “immersive 3D soundscape” running across Spotify … The post Cadbury rejects AI for real, oozing chocolate in new VCCP global campaign first appeared on More About Advertising.
Ryan Reynolds-Linked MNTN Goes Public at $16 Per Share to Grow Connected TV Ads
Founder Mark Douglas spoke with ADWEEK about the IPO before the bell.
Attivo Acquires The Next Practice to Bolster AI, Digital Capabilities
Attivo has acquired AI-focused agency The Next Practice to strengthen its U.S. presence.
CMO Remi Kent to Depart From Progressive
She was at 3M prior to joining the insurance company.
Tuesday, May 20 Evening Cable News Ratings: Lawrence O’Donnell Claims Total Viewers, Nicole Wallace Takes Demo for MSNBC
All three networks saw split victories between total viewers and the demo.
Ellen Leyva Anchors Last Newscast at KABC in Los Angeles
Leyva joined the station in 1995
Why IHOP Caught a Ride With Dale Earnhardt Jr. for Amazon NASCAR Debut
IHOP rode with Dale Earnhardt Jr. in Amazon's NASCAR debut as the Coca-Cola 600 fit the brand's sports streaming strategy.
A’ja Wilson Joins Stephen Curry and Kevin Hart as Chase Banks on Its Stars
Exclusive: Latest 'Cashback Like a Pro' ad uses Hartbeat production company and highlights Chase NBA and WNBA investment.
Damon Collins of Joint: My Desert Island Cannes ads
At its best Cannes Lions is a repository for the greatest ideas in the world. Not TV ads, posters or press ads. Ideas. And ideas that solve problems, not just win awards, are what the advertising industry gets paid for. Or should do at least. So whilst the pieces of work I’ve chosen have all … The post Damon Collins of Joint: My Desert Island Cannes ads first appeared on More About Advertising.
UK government unhealthy food ban in disarray
The UK government’s move to ban advertising before 9pm (and anywhere online) for so-called less healthy foods (high fat, salt or sugar) appears to be in disarray (as seems to be the case with much of its legislative programme, including this week’s backtracking on pensioners’ winter fuel allowance.) Marketing of such foods on TV will … The post UK government unhealthy food ban in disarray first appeared on More About Advertising.
