Meta’s Slop Problem; What’s A Media Buyer To Do?
In AI We Trust … ? Early AI image generators drew consumer backlash for obvious mistakes, such as spitting out garbled text or people with three nostrils. Turns out today’s AI creative products are not all passing the sniff test, either. Meta is drawing the ire of advertisers for pushing AI tools despite their clear […] The post Meta’s Slop Problem; What’s A Media Buyer To Do? appeared first on AdExchanger.
Save with billboards: Measure billboard campaign success without a big marketing budget
Billboard advertising doesn't need a huge budget to prove its worth. Discover 5 low-cost ways SMEs can measure real campaign success without breaking the bank The post Save with billboards: Measure billboard campaign success without a big marketing budget first appeared on Billboard Media.
Costa Rica Hosts Global OOH Summit
Costa Rica to bring together global leaders to examine the future of outdoor visual communication in cities The post Costa Rica Hosts Global OOH Summit first appeared on OOH TODAY.
Darryl “DMC” McDaniels and Idina Menzel Join National Billboard Campaign To Champion Brighter Futures For America’s Kids
Clear Channel Outdoor, National Summer Learning Association, The Felix Organization, and A BroaderWay Foundation Collaborate on Star-Powered Campaign Launching During National Summer Learning Week The post Darryl “DMC” McDaniels and Idina Menzel Join National Billboard Campaign To Champion Brighter Futures For America’s Kids first appeared on OOH TODAY.
The Best Billboard I Saw Today
The Bus Everyone Wants to Catch The post The Best Billboard I Saw Today first appeared on OOH TODAY.
How PayPal Ads Proves Retail Media ROI With Cross-Merchant Data | Cannes 2026
Every retail media network claims its data is different. PayPal Ads actually has a structural reason to back that up. AdExchanger Editorial Director Sarah Sluis sat down with Mark Grether, SVP and GM of PayPal Ads, to talk about what it means to sit horizontally across 25 billion transactions, 400 million accounts, and 30 million […] The post How PayPal Ads Proves Retail Media ROI With Cross-Merchant Data | Cannes 2026 appeared first on AdExchanger.
55% Net New Audience: How Horizon Media and Intent IQ Are Turning Signal Loss Into Incremental Growth
Incremental growth is what every marketer says they want. Proving it is another story. At Cannes 2026, AdExchanger Editorial Director Sarah Sluis sat down with Fabrice Beer-Gabel, SVP of Strategy and Partnerships at Intent IQ, and John Koenigsberg, EVP and Head of Platforms at Horizon Media, to talk about what happens when audience amplification actually […] The post 55% Net New Audience: How Horizon Media and Intent IQ Are Turning Signal Loss Into Incremental Growth appeared first on AdExchanger.
MLS Is Ready for Its Through Pass From the World Cup
MLS CMO Radhika Duggal says the league is launching the largest coordinated marketing campaign in its history.
The Trade Desk Taps Ex-Google and LinkedIn Ad Exec Penry Price for Board Appointment
Price's appointment comes after a string of board and C-suite departures at the adtech company.
Bedazzled Trucks and Will Ferrell Comedies: Netflix and MLB’s Big Swing at the Home Run Derby
Netflix's marketing looks to make its first Home Run Derby an even bigger hit.
