Why Chasing Vanity Metrics Is Killing Your Social Strategy
Viral Nation's Richelle Batuigas on aligning social media performance with meaningful business outcomes.
EXCLUSIVE: The Trade Desk’s Chief Strategy Officer Samantha Jacobson Is Heading to OpenAI
Jacobson will remain on The Trade Desk’s board as the company searches for her successor.
What Publishers Can Learn From Penguin Random House’s $1 Million In-House Media Experiment
The newsletter and podcast, which operates within Penguin Random House, has evolved from content marketing into a standalone brand.
Meta Just Changed Attribution Again. Yes, Again
If you’re running ads on Meta and feel like your reports suddenly look different, you’re not imagining it. Meta rolled out a pretty significant attribution change in March 2026, and most advertisers don’t fully grasp what it actually means. Let’s break it down simply. What Actually Changed Until now, Meta counted almost any interaction as […] The post Meta Just Changed Attribution Again. Yes, Again appeared first on .
MNTN Wants Its AI Video Ad Generator To Stand Apart From Its CTV Platform
Between a new quarterly earnings report and the launch of an updated video AI tool, Tuesday was a big day for CTV platform MNTN. The post MNTN Wants Its AI Video Ad Generator To Stand Apart From Its CTV Platform appeared first on AdExchanger.
MNTN Wants Its AI Video Ad Generator To Stand Apart From Its CTV Platform
Between a new quarterly earnings report and the launch of an updated video AI tool, Tuesday was a big day for CTV platform MNTN. The post MNTN Wants Its AI Video Ad Generator To Stand Apart From Its CTV Platform appeared first on AdExchanger.
CNN Readies for America’s 250th Birthday With This Land Docuseries
Over six episodes, the CNN original series charts the growth of the United States into the country it is today.
CNN Readies for America’s 250th Birthday With This Land Docuseries
Over six episodes, the CNN original series charts the growth of the United States into the country it is today.
No Industry if Fully Transparent, But There Needs to Be a Level Playing Field
The debate around transparency in the ad industry has flared up again in recent months, with both ad tech vendors and agency holding groups accused of opaque business practices (typically while they themselves have been accusing others or being intransparent). Jonathan Lucas-Lucas, Managing Director of JLL Media, has an interesting window into transparency in the Read More
How the Industry Can Exploit the Synergies Between CTV and DOOH
There are plenty of synergies between CTV and digital out-of-home says Will Jones, Senior Director, Advanced TV and Omnichannel Activation at Adform. They’re both very immersive formats which sit in real-world moments, and in some cases are targeted using the same parameters, such as geography. But to advance that opportunity, buyers need more information to Read More
