Inefficiency is baked into the programmatic supply chain. Between invalid traffic (IVT), bots, flawed targeting approaches that need to be adjusted midflight and ad tech taxes collected by middlemen along the way, brands spend a lot of money without seeing a return. But AI can help cut out some of this programmatic waste, said Caroline […] The post EssilorLuxottica Leans Into AI To Avoid Ad Waste appeared first on AdExchanger.

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Last month, Roku entered the UK free ad-supported streaming TV (FAST) market with the launch of over 40 FAST channels on the Roku platform, including the PGA Golf channel. VideoWeek spoke with Roku's Mike Shaw, Director, EMEA Ad Sales, and Tom Price, Content Distribution Director, to discuss the UK strategy, and the rise of sports in Read More

The industry has been observing the speed limit of late, there is not much to report. Outfront and Lamar reported strong quarters, deals are getting done... we are definitely not partying like it's 1999 The post I’m Gonna Be first appeared on OOH TODAY.

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An ad from KFC and Mother shows the chain's employees risking their lives to deliver food to the people of Hawkins, Indiana.

Airports: The New Stage for Brands Airports are no longer just transit hubs. They’ve evolved into a powerful communication platform where brands can connect with high-value audiences in high impact moments. In Indonesia, key airports like I Gusti Ngurah Rai International Airport (Bali) and Kualanamu International Airport (Medan) welcomed over 30 million travelers in 2024, […] The post Why Airport DOOH Advertising Is a Golden Opportunity for Brands appeared first on The Perfect Media Group.