Who would like a $4 billion account (yes that’s billion) although it could prove rather tricky in the current climate. That’s what the US Army account, currently at Omnicom’s DDB Chicago reportedly spends. DDB is being folded into TBWA of course, following the Omnicom/IPG merger. The business is said to be worth $40m annually to … The post US Army inches towards $4bn ad review first appeared on More About Advertising.

Not long ago, the biggest challenge with AI in marketing was access. Tools were expensive, immature or experimental. Most teams were running pilots simply to understand what was possible. Today, marketers face the opposite reality. There are too many options. Models, copilots, platforms and point solutions promise to improve every part of the marketing life […] The post AI Perfectionism Is Slowing Marketing Down. Decision Velocity Is The New Advantage appeared first on AdExchanger.

Finding the best deals on the top products, services, and experiences can become an exhausting exercise. The web is full of options, with endless data about each choice available to today’s shopper. Perhaps this is why people are increasingly turning to AI shopping assistants for help. As of late 2025, approximately 250 million customers had […] The post How Are You Currently Factoring for AI Shopping Assistants? appeared first on Adpulp.

The social media giant is also making it easier to buy products without leaving its apps.

While TV has traditionally been seen primarily as a home for top-of-funnel brand-building campaigns, there's been a renewed push in recent years from some companies in the TV world to compete for performance budgets. Performance TV is nothing new, of course. Direct response TV ads have been around for decades. But the growth of streaming Read More

Why does your heart sink a bit when you learn that Unilever Foods has appointed influencer agency Samy (or “social first agency” as it likes to describe itself) to develop a global influencer strategy? There’s something slightly off about influencers: recently we’ve had them out in force in London’s leafy Notting Hill, getting dressed up … The post Samy lands Unilever Foods global influencer brief first appeared on More About Advertising.

In the rapidly evolving urban landscape of 2026, transit media has become the “fastest-growing” segment...

Tubi's new ad features, including Scene Sense, give brands the opportunity to display messaging that aligns with what’s on screen.

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