Can AI really do your creative and strategic thinking for you?
Claims about possible new applications of AI are foisted on us regularly, and now a group of respected industry brains are banking on its use as a “reasoning engine” for strategists and creatives. Mattias Ronge, former CCO of Edelman EMEA who quit last year after winning a Cannes Titanium Lion, has launched Engine Y as … The post Can AI really do your creative and strategic thinking for you? first appeared on More About Advertising.
Five Strategies For Privacy-First Data Collaboration That Drive Results
Publishers, brands and agencies today are navigating a new landscape. With rising consumer expectations and evolving regulations, delivering personalized campaigns requires a fresh approach. The old model of broadly sharing consumer data has given way to privacy-centric collaboration, where trusted partners work together to understand audiences while keeping personal information protected. Embracing this approach isn’t […] The post Five Strategies For Privacy-First Data Collaboration That Drive Results appeared first on AdExchanger.
From the archive: Who owns Einstein? The battle for the world’s most famous face – podcast
We are raiding the Guardian long read archives to bring you some classic pieces from years past, with new introductions from the authors. This week, from 2022: Thanks to a savvy California lawyer, Albert Einstein has earned far more posthumously than he ever did in his lifetime. But is that what the great scientist would have wanted? By Simon Parkin. Read by Ruth Lass
Outdoor Advertising (OOH) Growth Rises in India This Festive Season
India’s festive season has always been a high point for the advertising industry, but recent trends show that the Out-of-Home (OOH) sector is experiencing unprecedented growth during these periods. This Diwali, OOH ad revenues reportedly jumped by nearly 20%, signaling that brands are increasingly leveraging outdoor media to reach audiences during peak festive spending. The […] The post Outdoor Advertising (OOH) Growth Rises in India This Festive Season first appeared on Edge1.
Manchester City’s James Wilkins picks his Desert Island Ads
If I’m stranded on a desert island sipping on thrice-boiled, desalinated sea water I don’t want to be reminded of a nice, cold Guinness so I’ll leave out the surfers ad. I’ll also probably be on a diet of coconuts and grubs so I’ll also leave out any drumming gorillas who will remind me of … The post Manchester City’s James Wilkins picks his Desert Island Ads first appeared on More About Advertising.
Hailey Whitters Makes Music & Sweet Butter for Land O’ Lakes
Note: On this day 21 years ago, I made my first six posts to this website. This was before the dawn of social media, and my posts back then were mostly short bursts of information, much like what came to Twitter a few years later. Much has transpired in the advertising, marketing, and media industries […] The post Hailey Whitters Makes Music & Sweet Butter for Land O’ Lakes appeared first on Adpulp.
Why CFOs Overlook Marketing’s True Impact
Marketing often gets unfairly pegged as a cost center. But that wouldn’t happen if marketers had access to better measurement that gave them clarity on what truly drives business growth, argues Henry Innis, CEO and co-founder of marketing mix modeling platform Mutinex. “We don’t have a perception that marketing is a growth driver in the […] The post Why CFOs Overlook Marketing’s True Impact appeared first on AdExchanger.
British Airways and Uncommon go on another flight of fancy
It’s been three years since BA and Uncommon Creative Studios launched the A British original campaign, and in that time it’s displayed a distinct and consistent tone of voice while still managing an element of surprise. In this iteration, the BA logo is no more than a subtle reflection, but the established style of the … The post British Airways and Uncommon go on another flight of fancy first appeared on More About Advertising.
Netflix Boasts Its Best Ad Sales Quarter Ever (Again)
In a livestreamed presentation to investors on Tuesday, co-CEO Greg Peters shared that Netflix had its “best ad sales quarter ever” in Q3, and more than doubled its upfront commitments for this year. The post Netflix Boasts Its Best Ad Sales Quarter Ever (Again) appeared first on AdExchanger.
