$720m Bayer moves to IPG
IPG has shown there’s life after the impending merger with Omnicom by landing one of the biggest account reviews of the year so far, Bayer Consumer Health’s $720m creative, production and media duties. Bayer OTC drugs include Claritin, Aleve, Aspirin and Alka-Seltzer. Bayer media moves from WPP’s EssenceMediacom. Bayer has used a wide selection of … The post $720m Bayer moves to IPG first appeared on More About Advertising.
AdGreetz and DAIVID Partnership Brings AI-Generated, AI-Optimized Ad Campaigns to SMBs Worldwide
Global deal sees small and medium-sized businesses gain access to personalized GenAI ads and tools to test their effectiveness before launch LONDON, UK; LOS ANGELES, CALIFORNIA – Small and medium-sized businesses (SMBs) can now create personalized AI-generated ad campaigns and optimize them for maximum emotional and business impact, thanks to a new partnership between AdGreetz, […] The post AdGreetz and DAIVID Partnership Brings AI-Generated, AI-Optimized Ad Campaigns to SMBs Worldwide appeared first on Ad Tech Daily.
How To Keep Agencies Honest On Principal Media Deals And Avoid Unaccountable Arbitrage
If this industry has taught us anything, it’s that history repeats itself. We’re great at rebranding yesterday’s practices as tomorrow’s innovations. So when principal-based buying started being pitched as the next big thing, I couldn’t help but think: Haven’t we been here before? The old game in a new wrapper Principal-based buying is when agencies, […] The post How To Keep Agencies Honest On Principal Media Deals And Avoid Unaccountable Arbitrage appeared first on AdExchanger.
Leadspace Chooses Edge1 Impact CMS to Power 2K+ Digital Screens
At Edge1, we believe the future of Out-of-Home (OOH) is digital, scalable, and smartly managed. And we’re thrilled to announce that Leadspace, one of Hyderabad’s fastest-growing OOH advertising companies, has chosen Edge1 Impact CMS to power and seamlessly manage its expanding network of 2,000+ digital screens. Digital OOH is no longer about simply placing content […] The post Leadspace Chooses Edge1 Impact CMS to Power 2K+ Digital Screens first appeared on Edge1.
Fall Shopping Billboards | Driving Attention During Seasonal Transitions
Fall Shopping Billboards: Driving Attention During Seasonal Retail Transitions When summer ends, consumer spending habits shift dramatically. Families prepare for back-to-school, wardrobes turn toward cooler weather, and holiday shopping begins to peek over the horizon. For retailers, this is one of the busiest and most competitive times of year. Fall shopping billboards give businesses the […]
Xfinity Gives Frankenstein’s Monster a Social Media Glow-Up
Comcast's Xfinity put a fresh spin on the classic Frankenstein tale.
Bali Safari Roars to Dominance: Unstoppable Advertising Takeover at Bali Airport
Imagine stepping into Ngurah Rai International Airport, one of the busiest airports in Asia, where thousands of international travelers arrive daily. As they move from immigration to the arrivals hall, passengers encounter a series of high-impact advertising placements strategically positioned to maximize visibility. In this competitive environment, Bali Safari stands out with striking displays that […] The post Bali Safari Roars to Dominance: Unstoppable Advertising Takeover at Bali Airport appeared first on The Perfect Media Group.
Why Real Video AI Is Ad Tech’s Next Frontier
The AI moment in advertising is exiting the trough of disillusionment and entering the slope of enlightenment, but video is still a glaring blind spot. Video is where attention lives, yet most “AI for video” still treats it like a pile of screenshots and a transcript. That misses what matters in motion pictures: sequence, sound […] The post Why Real Video AI Is Ad Tech’s Next Frontier appeared first on AdExchanger.
70 Years On: How Commercial Television Has Evolved, and Where it Needs to Go Next
Last week, UK broadcaster ITV celebrated its 70th anniversary, and since ITV was the UK's first commercial broadcaster, that means it's 70 years since the birth of TV advertising in the UK. In this article Jonathan Manning, director of advanced TV at Medialab, reflects on the evolution of TV advertising over since 1955, and asks Read More
Dominic Goldman of You’re the Goods picks his Desert Island Ads
The Ads That Entertained Us Advertising has always mirrored culture, but at its best it doesn’t just reflect the world, it changes it. The ads that stay with us are the ones that reset how we see ourselves, what we wear, what we listen to. To show that power, I’ve chosen one ad from each … The post Dominic Goldman of You’re the Goods picks his Desert Island Ads first appeared on More About Advertising.
