Which? puts Xmas cheaters in their place in new Neverland campaign
Christmas, says consumer campaigner Which?, is noted as much for its unfair treatment of consumers, faced with “dodgy Black Friday deals, rubbish customer service, to “shrinkflation” and “skimpflation” on festive food, drink and gift shopping.” So recently-appointed creative agency Neverland is entering the lists, alongside media shops Goodstuff, Brainlabs and Digital Voices, with a £1.1m … The post Which? puts Xmas cheaters in their place in new Neverland campaign first appeared on More About Advertising.
Appleby joins from Channel 4 to head revamped T&Pm
Johnny Hornby’s agency, starting life as Clemmow Hornby Inge and now T&Pm via aa series of changes (and some eccentric nomenclature) is one of adland’s great survivors. Now morphed into a full service creative and media agency (with some other bits including PR and influencers) it’s survived selling half to WPP (more since) after a … The post Appleby joins from Channel 4 to head revamped T&Pm first appeared on More About Advertising.
Amazon’s Uplifting Holiday Ad Gives the Spotlight to a Theater Janitor
A janitor's coworkers give him the chance to show off his secret talent in Amazon's heartwarming holiday ad, which emphasizes the joy that a simple act of thoughtfulness can bring. "Midnight Opus" follows a janitor at a theater, who often sings the classic 1965 Burt Bacharach and Hal David song "What the World Needs Now...
McCann Worldgroup Promotes Emiliano González De Pietri to Global Creative Partner, Global Brands
McCann Worldgroup has promoted Emiliano Gonzalez De Pietri to global creative partner, global brands, up from McCann Spain chief creative officer. De Pietri will report to Javier Campopiano, global chief creative officer of McCann Worldgroup and McCann. Both are based in the network's Madrid office, which is becoming a major global hub, led by CEO...
Deliveroo’s Global Marketing Boss Adam Bishop Exits
Deliveroo's chief global marketing and product officer, Adam Bishop, has left the business, ADWEEK has confirmed. The exec arrived at the London-headquartered food delivery app in 2021 as vp of its media, e-commerce, and global partnerships division. By 2022, he had been named vp of advertising, responsible for expanding its growing retail media network. He...
I Tried LinkedIn Video to See If It Lived Up To The Hype. Here’s What I Learned.
I started playing around with videos on LinkedIn casually about a year ago, mostly out of curiosity. LinkedIn launched native video in 2017 and got more serious about the format in March 2024, seemingly overnight turning its algorithm sights on being the TikTok of B2B video. LinkedIn then made a significant monetization move by introducing...
OOH Best Creative Last Week Today
Shrinking to Spring Break, Mercedes-Benz to Beer– the top 10 OOH executions that caught our attention last week. The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
11 Best AI Advertising Examples of 2024
check them out here










