14 creative campaigns to know about today
Among the notable creative campaigns from Nov. 5, 2024: holiday spots for Sam’s Club, Target and Ugg and a true crime podcast from Clash of Clans.
Polling the Election Night 2024 Pollsters: ABC News’ Rick Klein
As Americans head to the polls on Tuesday, it's important to remember that reporting the results will be a marathon, not a sprint. With that in mind, TVNewser reached out to the poll watchers at various news networks to weigh in on what viewers need to know amidst the incoming flood of Election Night data....
Hellmann’s Is Back in the Super Bowl for the 5th Consecutive Year
Hellmann's is back for Super Bowl 59. The Unilever-owned mayonnaise brand is making its fifth consecutive appearance in the Big Game in 2025, a spokesperson for Ogilvy UK confirmed to ADWEEK. Ogilvy UK is handling Super Bowl creative for Hellmann's and Dove, also owned by Unilever. Hellmann's hasn't yet shared details about the spot. In...
Listen to Venable’s Ad Law Tool Kit Show Podcast – “Made in USA Claims”
Episode 6 of Venable’s Ad Law Tool Kit Show, Season 2,is now available. Listen to “Made in USA Claims” here, or search for it in your favorite podcast player. Many customers like to “buy American” and are willing to pay more to do so. However, if you want to call out your product’s homegrown attributes,...
Lego’s New Holiday Hero, Cataclaws, Spreads Playfulness Around the World
Move over Rudolph and Frosty. Lego has introduced Cataclaws, a new holiday hero who replaces stress with playful fun in a campaign featuring activations around the world. The brand's in-house Our Lego Agency and Brazilian directing duo Alaska created a film in which six kids at a holiday gathering assemble Cataclaws -- a black and...
A Happy Halloween for M&M’s
Whether shoppers think they're cute or controversial, M&M's colorful mascots continue to produce positive results for the brand. This is valuable throughout the year, but crucial during Halloween. In September, the National Retail Federation estimated consumers would spend $3.5 billion on candy this spooky season. That's down from $3.6 billion in 2023, but up from...
Gray’s Minnesota Stations to Partner After Reported Layoffs
On Friday, Scott Jones at FTVLive reported that Gray cut staff at some of its smaller stations. We asked Gray about it, but got the "we don't talk about personnel matters" line. However, at KEYC in Mankato, Minnesota, which reportedly lost nearly half its news staff, the station is letting viewers know they will now...
Tip Leads to New Search for Missing Anchor Jodi Huisentruit
Police in Iowa say that a recent tip led them to search a property in Minnesota related to the disappearance of news anchor Jodi Huisentruit, almost 30 years after she disappeared. Huisentruit was an anchor at KIMT in Mason City, Iowa when she went missing on the morning of June 27, 1995. Despite a number...
Ogilvy One Wins H&R Block CRM Business
Ogilvy One has been named the new CRM agency for tax preparation and financial services company H&R Block. Ogilvy One will be responsible for creating valuable customer relationships by design for H&R Block. The Lacek Group, an Ogilvy One company based in Minneapolis, will lead the efforts, working in partnership with a team at Ogilvy...
Uncommon’s Indian odyssey hits right note
British Airways is celebrating 100 years of flights between the UK and India (wasn’t called BA then of course.) Uncommon Creative Studio is consistently producing the best work for BA for about 100 years and this time it’s a story with all the chaotic elements of life on the sub-continent. Lots of twists and turns … The post Uncommon’s Indian odyssey hits right note first appeared on More About Advertising.
