Frédéric Raillard on [Ai]magination: “We want to keep humans at the core”
The co-founder and CEO of FRED France adnews
Trump 2024 – “Together” (2024) 2:26 (USA)
United States Uncategorized political
Pura States There’s No ‘Silver Bullet’ to Shifting Measurement Challenges
The erosion of identity over the past couple of years--spurred by Apple's move to allow iPhone users to opt out of having their internet usage tracked--brought with it a whole host of challenges, said Alex Boras, president of advertising platform Blis. "We are accessible all the time," Boras said. "We always have a screen, whether...
Polling the Election Night 2024 Pollsters: CBS News’ Anthony Salvanto
As Americans head to the polls on Tuesday, it's important to remember that reporting the results will be a marathon, not a sprint. With that in mind, TVNewser reached out to the poll watchers at various news networks to weigh in on what viewers need to know amidst the incoming flood of Election Night data....
Innovid Releases “Holiday Shoppable Advertising Unwrapped” Guide
Data-Backed Insights & Best Practices to Make Relevant, Engaging, Impactful Shoppable CTV & Digital Ads this Holiday Season & Beyond NEW YORK — Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced the release of “Holiday Shoppable Advertising Unwrapped.” As marketers embark […] The post Innovid Releases “Holiday Shoppable Advertising Unwrapped” Guide appeared first on Ad Tech Daily.
WPP retains Marine Corps’ $1.9 billion account
The account will be serviced by a bespoke team named after advertising legend James Walter Thompson.
With Cannabis on the Ballot, Weed Campaigns Aim to ‘Take the Edge Off’ Election Day Anxiety
Embarc, a fast-growing dispensary chain based in California, has launched a parody website that takes its cues from The Onion, aiming to diffuse some of the tension around today's divisive presidential election. Fake news stories on the platform called Potlitico include: "Candidates blaze their way onto popular podcasts, prove just how 'chill' they really are,"...
Google And The DOJ Recap Their Cases In The Countdown To Closing Arguments
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place. On Monday, Google and the Department of Justice submitted their respective findings of fact (FOF), which is a legal document that clearly outlines the material […] The post Google And The DOJ Recap Their Cases In The Countdown To Closing Arguments appeared first on AdExchanger.
Programmatic Audio Is A Tough Market. So SoundCloud Is Leading With Display And Video
Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via direct deals. Which puts digital audio platforms in an interesting place, where they still sell audio ad spots directly but use programmatic for […] The post Programmatic Audio Is A Tough Market. So SoundCloud Is Leading With Display And Video appeared first on AdExchanger.
The New York Times’s Lifestyle Investments are Helping it Circumvent News Blocking
While conditions in the ad market for news publishers have been tough over the past year, the New York Times is one of the few that has found consistent growth in digital ad revenues. Prior to its Q3 earnings, released yesterday, the Times had recorded year-on-year growth in digital ad revenues in four of the Read More
