After five weeks at the top of the charts, ABC News' Good Morning America surrendered its crown on the last week of October. NBC News' Today finished first in total viewers--and retained its usual top spot in the Adults 25-54 demo--for the week of Oct. 28. That wasn't the only unfortunate piece of news for...

As online sales take over the retail market, it is essential to show strong trademark use of the marks on retail websites to maintain brand identity and support the trademark filings. There are specific requirements in the way one uses the mark on a website so that the USPTO will accept it as trademark use. For trademark owners that sell products as well as run a retail store, there can be applications for the online retail store services and also for the goods sold, assuming those goods are branded with the trademark owner’s trademark. An online retail store that sells the brands[...]

Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, and associate Morgan Spina published an article in New York Law Journal entitled “FTC's New 'Click To Cancel' Rule Is Here, But Will It Survive Judicial Challenge?.” In the article, Andy and Morgan discuss how automatic renewals for services—or “negative options”—continue to face amended laws. However, this has resulted in a patchwork of various regulations at the state and federal level, making absolute compliance a difficult proposition for companies.

Regardless of political leaning, any social media strategist, content manager, or content creator can learn from the Harris campaign's best-in-class social strategy to connect with target audiences and move them toward support. The Harris campaign maintained two separate social media accounts across all platforms and broke the mold of the traditional political campaign strategy. If...

In this election, we witnessed unique campaign strategies by both presidential candidates. What struck me most was former President Donald Trump's ability to deploy marketing in a powerful and polarizing way, a true reflection of his approach to everything: all in, all out, no holds barred. It's symbolic of how marketing shapes our perceptions of...

The last week of October and the final week of the 2024 campaign season held positive news for CBS Evening News with Norah O'Donnell. The perpetual third place newscast was also the only program to see week-to-week gains in both total viewers and the advertiser-coveted demo of Adults 25-54. The news was especially encouraging in...

Tuesday, October 29 CNN greatly benefited from carrying Vice President Kamala Harris' campaign rally live as the network's 7 and 8 p.m. ET hours brought in over one million total viewers. Fox News' The Five still won the evening with nearly four million total viewers, while Hannity landed at the top of the Adults 25-54...

Creators are trying to lock in affiliate dollars from gift guides and holiday shopping content, and technology firms want a cut of that revenue. Linktree, a popular tool that creators use to organize the products they recommend into landing pages that consumers can shop from, has added Target as a retailer that creators can link...

While the outcome of the U.S. presidential election remains uncertain, one thing is clear: Since Vice President Kamala Harris entered the race in late July, Democrats have spent nearly $460 million more advertising their nominee than Republicans have promoting former President Donald Trump. Data from advertising intelligence and analytics firm AdImpact shows that between July...

As Americans head to the polls on Tuesday, it's important to remember that reporting the results will be a marathon, not a sprint. With that in mind, TVNewser reached out to the poll watchers at various news networks to weigh in on what viewers need to know amidst the incoming flood of Election Night data....