Persuasion in 2025: How Technology Is Changing the Game
Have you ever felt like your favorite store knows exactly what you want before you do? As we approach 2025, this scenario isn’t science fiction—it’s becoming our reality. The way we persuade and influence each other is changing dramatically. It’s no longer just about catchy slogans or flashy ads. With cutting-edge technology, persuasion is becoming […]
The Best Holiday Ads of 2024
The holiday season seems to come around quicker each year, with brands leading the way into festive celebrations. For many advertisers, the period is a prime creative opportunity as much as a commercial one. Some of the best ads of the year drop during this time. This year's holiday ads began rolling out in mid-October,...
Google Pushes Its Shopping Ads Above Retail Media
When Google head of retail media Shawn McGahee started in his role in February 2022, there were about 40 retail media networks. That number has since ballooned to over 200. McGahee sat down with WPP-owned Wavemaker's U.S. head of commerce, Briana Finelli, and ADWEEK deputy editor of retail media and commerce, Lauren Johnson, for a...
Advertisers That Rely On Social and YouTube Are Whiffing on Reaching Customers
Digital ad buyers rely heavily on social media, but Greg Wester senior vice president of marketing at mobile adtech company Digital Turbine, believes they're missing big opportunities. Digital Turbine sponsored a panel at ADWEEK's Mediaweek event in New York. Wester showed the results of a six-month study with Qrious Insight, which collects consumer behavioral data,...
Snapchat’s New Lead Gen Tools Help SMBs Seal The Deal With New Customers
Snapchat probably isn’t the first thing you think of when you hear “CRM,” but Snap is trying to change that. The post Snapchat’s New Lead Gen Tools Help SMBs Seal The Deal With New Customers appeared first on AdExchanger.
From Banners To Generative AI: How Two Digital Revolutions Redefined The Future Of Marketing
On October 27, 1994, I watched history unfold as the first-ever digital banner ads ran on HotWired.com. Roughly a dozen ads went live that day, catapulting the world of advertising into a new era. As we mark the 30th anniversary of that monumental milestone, I can’t help but draw parallels between that moment and the […] The post From Banners To Generative AI: How Two Digital Revolutions Redefined The Future Of Marketing appeared first on AdExchanger.
