Some Brands Turned Off TikTok Smart+ After Inconsistent Performance
Some brands have found that TikTok Smart+, launched in October, has delivered inconsistent performance. Others have grumbled about a lack of clear revenue data, beyond the basic campaign metrics like impressions, conversions, and return on ad spend, making it tough to validate its effectiveness. "We're not at a point where we're seeing large shifts of...
The Best Ads Are Lies You Want to Believe
Advertising is a game of smoke and mirrors. It thrives not on truth, but on polished lies so seductive you’d swear they were gospel. How many of your favorite brands are built on promises they never intended to keep? Spoiler: almost most of them. And here’s the wild part—you don’t care. You love the lies […]
UK Ad Spend to Surpass £10 Billion Over Festive Season with TV Left Out in the Cold
UK ad spend is expected to exceed £10 billion over the festive season this year, according to the latest forecast from the Advertising Association (AA) and WARC. The research anticipates ad spend to reach £10.5 billion during Q4, known as the Golden Quarter for consumer spending, representing a 7.8 percent increase on Q4 2023. In Read More
Why Old-School CPGs Are Getting Back To Basics
This is a challenging time for grocery-store brands. For example, last month, McKinsey published a report on 18 “arenas of competition” that will define the growth of the economy: It encompasses “Digital advertising,” “Ecommerce,” “Electric vehicles,” “Space,” “Video games” and 13 others. Everything except the manufacture of food, drinks and snacks or household goods. (“Drugs […] The post Why Old-School CPGs Are Getting Back To Basics appeared first on AdExchanger.
You Think You Own That?; Patchwork Privacy, Meet AI
Poetic License A class-action lawsuit was filed this week against French game studio Ubisoft for its decision to drop all access to The Crew, an online game people have to buy, but which also includes microtransactions. [H/t to Rob Freund.] Imagine buying a pinball machine, begins the suit, only years later to discover that its […] The post You Think You Own That?; Patchwork Privacy, Meet AI appeared first on AdExchanger.
WAPT in Mississippi Making Anchor Changes
Jackson, Mississippi ABC affiliate WAPT is making changes to its weekday morning and weekday evening news teams. Starting Wednesday, November 20, anchor Allie Ware rejoins the weekday morning news team after leaving in 2021. On Monday, December 2, weekday morning anchor Erin Pickens moves to the evening news team, co-anchoring the 5 p.m. newscast with...
