BBH USA has hired Jane Cronk and Ricardo Franco as executive creative directors at the agency. Both Cronk and Franco will serve across BBH USA's portfolio of clients, with Franco focusing on the agency's global Samsung team. Based in New York, Cronk and Franco joined the agency at the start of November and will report...

Sir Martin Sorrell built his empire at WPP with acquisitions – some of which, like Ogilvy and Chris Ingram’s Tempus media agency were bitterly contested – and, for a while, the strategy worked well enough at his subsequent vehicle S4 Capital. S4 Capital, chiefly via the acquisition of online content factory MediaMonks, was aimed at … The post S4 Capital falls again first appeared on More About Advertising.

When Chi Ogbuehi, vp of marketing technology and consumer products, joined the NFL in 2022, she was tasked with building its marketing technology team from the ground up. "I was a one-person team," she told ADWEEK. Now her team consists of over 50 people who work closely with the league's marketing and data teams to...

It isn’t all sweetness and light at Christmas, especially if you live in the parts of Europe most threatened by Russia’s invasion of Ukraine and the fear that the conflict may spread. People are still divided by politics. That, surely, is the backdrop to this ambitious effort from Deutsche Telekom and Slovakia’s MUW Saatchi & … The post Deutsche Telekom and MUW Saatchi & Saatchi remind us that Xmas isn’t just about fairies and fairy lights first appeared on More About Advertising.

We Are Social quietly proves that specialisation works, regularly picking up big social accounts. The latest is Carlsberg which has appointed We Are Social as its global sociol agency in a pitch led by the agency’s UK office. The account also includes the Tuborg, Somersby cider and 1664 Blanc brands. Henna Mertsola, global digital marketing … The post We Are Social wins global Carlsberg first appeared on More About Advertising.

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Gemini’s global out-of-home campaign launched this week in New York, Los Angeles, Miami, Dallas, and London with 2,794 ad placements, the first of a series of activations planned for major cities The post “Go Where Dollars Won’t” —Gemini’s 2,794 OOH Placements first appeared on OOH TODAY.

Retail Media Month, DOOH Revenue, and more—read the latest headlines that should be on your radar. The post OOH News You Oughta Know Today first appeared on OOH TODAY.

that means an opportunity is being missed by Classic (static) posters, with far lower revenue achievement despite the vast majority of Out of Home locations The post Classic OOH Needs To Step Up first appeared on OOH TODAY.

Mother’s work for Uber has been consistently exemplary, presenting the (sometimes controversial) ride-hailing app as a friend in need (with a nice personality.) The long form ad with Robert De Niro has won most of the plaudits but its 30-second numbers for Uber’s train bookings are equally good. Now Mother is showcasing its short form … The post Uber ventures north with Mother first appeared on More About Advertising.