Teads’ Allegation of Google’s ‘Deceptive Practices’ Fuel Tensions With SSPs, Publishers
Google’s relationship with the content producers it relied on to build its core business—and the ancillary network of adtech companies that help them operate—has never been so strained.
Fox Scores Huge Ad Revenue Boost From 2026 World Cup
Tubi’s World Cup streaming resulted in two of the highest traffic days in its history
Coke and Visa Score, Adidas and McDonald’s Fumble on Pricey World Cup Sponsorships
Second-quarter earnings shows a mixed bag of ROI for marketers that invested big in the tournament
WBD CEO Comments on Company Culture Amid Paramount Merger Turmoil
Paramount and Warner Bros. Discovery's merger is facing headwinds amid an antitrust trial.
Cloudflare Wants to Tell Brands Whether AI Is Actually Recommending Them
Its new tool, the AEO Visibility Dashboard, will use first-party data to reveal how answer engines are using their content.
Cloud Is the Cash Engine Funding Big Tech’s $725bn AI Bill, and Meta Wants In
Meta, Alphabet, Microsoft and Amazon all reported Q2 earnings last week–and cloud is emerging as the industry's answer to its own AI spending problem.
ADWEEK Commerce Advantage: Retail Media Finally Zeroes In on Brand Budgets
New ad formats like branded content and streaming try to make the case for more money.
Coca-Cola wants you to log off and drink up in new WPP OpenX campaign
Coca-Cola, the caffeinated drink that has long been valued as a way to perk you up and keep you going, is now being positioned as the opposite – an antidote to the fast pace of life. “The World Will Wait” is a new global (except US) campaign by WPP OpenX, showing a large bottle of … The post Coca-Cola wants you to log off and drink up in new WPP OpenX campaign first appeared on More About Advertising.
WPP Is ‘On Track’ With Turnaround Plan, as Revenue Drops 5.6% in First Half of 2026
Six months into its 3-year turnaround plan, WPP's revenue beat analysts' estimates.
WPP back on track says CEO Rose
WPP did rather better than expected in the first half of 2026 with revenue of £6,373m down 4.4% on a reported basis and down 3.2% like-for-like (LFL), while revenue less pass-through costs of £4,745m decreased 4.7% LFL. Q2 revenue less pass-through costs of £2,485m was down 2.3% on a reported basis and 2.8% LFL. Falls … The post WPP back on track says CEO Rose first appeared on More About Advertising.
