The Sun (and Oasis) capture the cautious optimism of England fans
As England heads into a World Cup semi-final against old foe Argentina, England fans, by their very nature, can’t help dreaming that maybe… this could be our year. Oasis’ Wonderwall has become the song of the tournament for fans and players, and T&P has worked with the the Sun to capture the 90s anthem’s tentative … The post The Sun (and Oasis) capture the cautious optimism of England fans first appeared on More About Advertising.
A&E TBWA wins Great Ormond Street’s five-year brief
Great Ormond Street Hospital has got to be one of the prime charity accounts, particularly in terms of recognition and empathy. But all charities are fighting for money at the moment – even those, like GOSH, who have the rights to JM Barrie’s Peter Pan estate. Adam & Eve TBWA has been tasked with “building … The post A&E TBWA wins Great Ormond Street’s five-year brief first appeared on More About Advertising.
A&E TBWA wins Great Ormond Street’s five-year brief
Great Ormond Street Hospital has got to be one of the prime charity accounts, particularly in terms of recognition and empathy. But all charities are fighting for money at the moment – even those, like GOSH, who have the rights to JM Barrie’s Peter Pan estate. Adam & Eve TBWA has been tasked with “building … The post A&E TBWA wins Great Ormond Street’s five-year brief first appeared on More About Advertising.
Marketing Costs vs. ROI: How Dealerships Should Measure Success
This practical guide explores the relationship between marketing costs and return on investment, helping dealerships evaluate whether their marketing partner is delivering measurable business value relative to the investment. The post Marketing Costs vs. ROI: How Dealerships Should Measure Success appeared first on Stream Companies.
Video Budgets See Strongest Performance in Two Years in Latest IPA Bellwether
Video continued its upward trajectory in Q2 2026, according to the latest IPA Bellwether Report, becoming the only media category tracked by the study to see upward revision in marketing budgets. Based on the net balance of UK marketers upping their budgets for each category, video saw its highest rate of growth since Q3 2024, Read More
Publicis Boosts Full-Year Guidance as Clients Embrace AI, But Delay Transformation
AI-powered marketing services now account for 87% of the French ad network's net revenue.
Arthur Sadoun on AI Pitch Promises, Sapient’s Slowdown, and John Wren
The Publicis CEO says it's taking a ‘polar opposite’ approach to its peers.
This Marketing Consultancy Deciphers Consumers’ Brand Associations – And Doesn’t Believe In Segmentation
Marketing consultancy Triggers might know what you’re thinking better than you do. It sounds creepy, but as far as tech platforms go, Triggers has one of the less invasive methods of understanding how consumers think and feel about brands. It collects panel data from a wide swath of people through a process it refers to […] The post This Marketing Consultancy Deciphers Consumers’ Brand Associations – And Doesn’t Believe In Segmentation appeared first on AdExchanger.
PE’s Ecommerce Spending Spree; TikTok Shop Embraces AI Video
Private equity is hungry for challenger ecommerce marketplace players. Plus: Brands and creators aren't thrilled with TikTok Shop's AI-generated shoppable videos. The post PE’s Ecommerce Spending Spree; TikTok Shop Embraces AI Video appeared first on AdExchanger.
oOh!media expands Brisbane network with four large format digital billboards
oOh!media has expanded its premium large format digital network in South East Queensland with the launch of four new digital billboards in Brisbane's Fortitude Valley, Toowong and Rocklea. The post oOh!media expands Brisbane network with four large format digital billboards first appeared on OOH TODAY.
