Advertising Works By Changing Reference Points
From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly yet often overlooked. So, this year, I want to share some snippets for your consideration. I hope they’re helpful. This week’s thought: Reference points line up everything. This article is part of Branding Strategy Insider’s newsletter. You can sign up here to get thought pieces like this sent to your inbox. It is...
The Formula For Iconic Advertising Campaigns
Marketing leaders often focus on creative execution as the key to advertising success. But the most effective campaigns don’t start with creativity; they start with strategy. The brands that achieve long-term impact don’t just sell products; they embed themselves into consumer psychology, cultural conversations, and purchasing behavior. When executed well, advertising becomes a force that shapes how people think, feel, and behave. This article is part of Branding Strategy Insider’s newsletter. You can sign up...
How Brands Can Earn Attention
Attention matters. Marketing doesn’t work unless and until consumers pay attention. As the Advertising Research Foundation summed it up, attention is the “crucial bridge” between ad delivery and ad impact. How attention works and how to measure it are front and center nowadays, with big initiatives by trade groups like the ARF, WARC, IPA, MRC, IAB and, unsurprisingly, The Attention Council, and by practitioners such as Kantar, Dentsu, Infillion, Microsoft, GroupM and Google, among others....
Confident Publicis ups growth forecast after strong Q1 2026
Publicis Groupe sails serenely onwards, just about the only thing that looks like disturbing its progress is Donald Trump banning French companies from operating in the US (don’t laugh, he just hasn’t thought of it yet. Good job France isn’t going to win the World Cup.) In Q2 2026 Publicis clocked 4.8% net organic growth, … The post Confident Publicis ups growth forecast after strong Q1 2026 first appeared on More About Advertising.
Confident Publicis ups growth forecast after strong Q1 2026
Publicis Groupe sails serenely onwards, just about the only thing that looks like disturbing its progress is Donald Trump banning French companies from operating in the US (don’t laugh, he just hasn’t thought of it yet. Good job France isn’t going to win the World Cup.) In Q2 2026 Publicis clocked 4.8% net organic growth, … The post Confident Publicis ups growth forecast after strong Q1 2026 first appeared on More About Advertising.
Omar Oakes: Can ethical social media survive the Attention Economy?
Interview: Dominic O’Meara has built a social network that rewards charities and kindness. But has it come too late for Supernova? Not so long ago, the idea of avoiding social media was unthinkable for anyone with ambitions to succeed in media or advertising. Having gone through the initial early-adopter phase of Facebook 20 years ago, … The post Omar Oakes: Can ethical social media survive the Attention Economy? first appeared on More About Advertising.
Omar Oakes: Can ethical social media survive the Attention Economy?
Interview: Dominic O’Meara has built a social network that rewards charities and kindness. But has it come too late for Supernova? Not so long ago, the idea of avoiding social media was unthinkable for anyone with ambitions to succeed in media or advertising. Having gone through the initial early-adopter phase of Facebook 20 years ago, … The post Omar Oakes: Can ethical social media survive the Attention Economy? first appeared on More About Advertising.
George Parker: the world’s best bar!
Throughout my long and somewhat checkered advertising career, thanks to well manipulated agency expense accounts, I’ve been able to drink at some of the world’s finest and most expensive bars. Yet, a little nearer to home, is one of the world’s truly great bars. It is the Sip-n-Dip Tiki Lounge at the O-Haire Motor Inn, … The post George Parker: the world’s best bar! first appeared on More About Advertising.
George Parker: the world’s best bar!
Throughout my long and somewhat checkered advertising career, thanks to well manipulated agency expense accounts, I’ve been able to drink at some of the world’s finest and most expensive bars. Yet, a little nearer to home, is one of the world’s truly great bars. It is the Sip-n-Dip Tiki Lounge at the O-Haire Motor Inn, … The post George Parker: the world’s best bar! first appeared on More About Advertising.
The Sun (and Oasis) capture the cautious optimism of England fans
As England heads into a World Cup semi-final against old foe Argentina, England fans, by their very nature, can’t help dreaming that maybe… this could be our year. Oasis’ Wonderwall has become the song of the tournament for fans and players, and T&P has worked with the the Sun to capture the 90s anthem’s tentative … The post The Sun (and Oasis) capture the cautious optimism of England fans first appeared on More About Advertising.
