Nex, the company behind Nex Playground, the active play system that gets families moving together, today launched "Bring Back Family Time," its first integrated national brand campaign created in partnership with independent integrated agency Zambezi. Debuting across television, streaming, digital, social, and out-of-home media, the campaign introduces Nex on a national stage while encouraging families to rethink the role technology can play in everyday life – reminding us that technology can bring families together and help us be more active and connected. As personal devices increasingly compete for our attention, shared experiences have become harder to find. With "Bring Back[...]

  Meet Jiwon Yang, a young copywriter at Cheil USA whose unconventional path into advertising is every bit as interesting as the perspective she brings to the industry! A self-described “Third Culture Kid” (TCK) who grew up between Korea and the United States, Jiwon has experienced firsthand how media can connect people across cultures. Her curiosity has led her from business school to portfolio school, earning a scholarship, building a LinkedIn following of more than 7,000, generating millions of social media views, moving across countries, and ultimately landing her first professional creative role. In her Featured Creative Q&A, Jiwon talks[...]

In this week's Week in Charts, streaming piracy costs UK £1.4 billion, Disney+ sees major ads tier boost, and audiences ignore unskippable ads. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week   Charts of the Week Sky Read More

This summer’s high-profile sports events, highlighted by the World Cup, reaffirmed their unique power to capture attention and unite global audiences. But, for many brands, turning that attention into impact is hard: Demand is high, inventory is limited and audiences are fragmented across a complex media landscape. With the right strategy, though, those same conditions […] The post Why Live Sports Is the Ultimate Stress Test For Your Unified Video Strategy appeared first on AdExchanger.

Dunkin's fall ad reunites 2 Spice Girls and reveals there was once a sixth member.

Highlighting the burger chain's cult-like following will be central to future creative campaigns.

The partnership includes a new measurement approach.

Ahead of New York Fashion Week, Duolingo created a capsule collection that doubles as pronunciation lessons for fashion brands.

The leadership overhaul includes two external hires and an internal promotion, rounding out a new executive team.

For years, marketers have been asked to prove one thing above all else: return on investment. Every channel needs to justify its place in the budget. Every campaign needs measurable results. Every dollar needs a clear purpose. So when many CMOs and marketing strategists hear “billboard advertising,” they may still have the same question: Can […] The post The ROI Resurgence: Why Billboard Advertising Is Delivering in 2026 appeared first on Penneco Outdoor Advertising.