Sharing Is Caring; Why LLMs Won’t Hate On Authoritarian Governments
Game Over If there’s one thing Google seems to excel at, it’s operating a monopoly. First it was search, then ad tech, and now AI is the next obvious frontier. But, this time, regulators are trying to get ahead of the game. On Thursday, the EU ordered Google to scrap restrictions on how rival AI […] The post Sharing Is Caring; Why LLMs Won’t Hate On Authoritarian Governments appeared first on AdExchanger.
MAA ad of the Week: GPT-Live from VCCP
AI is depicted as the grim reaper that’s going to destroy advertising (and much else) that depends on the pathetic efforts of humans to produce ideas and execute them. Yet some of the best recent conventional non-AI ads have been for the over-mighty technorati. Mother for Anthropic, Isle of Any for a crypto outfit at … The post MAA ad of the Week: GPT-Live from VCCP first appeared on More About Advertising.
The Best Billboard I Saw Today
A Cut Above the Res The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Warsaw STAGE Launches as Europe’s Largest Three-Sided 3D LED Screen
Digital Network unveils an 800-square-metre landmark media platform in central Warsaw, designed for anamorphic content, brand launches and social-first campaigns The post Warsaw STAGE Launches as Europe’s Largest Three-Sided 3D LED Screen first appeared on OOH TODAY.
Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest
Netflix knows it’s in trouble. Or, rather, it knows people think it’s in trouble. The post Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest appeared first on AdExchanger.
How Brands Prepare to Be Spontaneous
The future of marketing will belong to the brands able to respond to cultural moments as they happen, marketers and media executives argued on Thursday at ADWEEK House: Sports Summit […]
Netflix in Advanced Talks to Close Major Ad Deals
Netflix says it's in advanced talks to close upfront deals, and it's going to pull back on its bi-annual viewership reporting.
Ford’s new take on the extreme sports product demo
Wieden + Kennedy, Ford’s main creative agency, came up with the “arrive ready” platform, which Born Social has used as inspiration for a social media campaign. It’s a demonstration of the carmaker’s Blue Cruise technology (a supercharged version of cruise control), which leaves you with plenty of mental capacity for extreme sports when you arrive … The post Ford’s new take on the extreme sports product demo first appeared on More About Advertising.
What Taco Bell Learned From Chipotle’s Mistakes Amid Cyclospora Outbreak
What the E. coli outbreak of 2015 taught the restaurant industry—and what it didn't
Understanding the conversion paths that customers take to convert
For years, digital marketers have relied on attribution reports to measure campaign performance. While these reports can tell you which interaction happened immediately before a conversion, they rarely explain how a customer got there. In reality, conversions rarely happen after a single ad exposure. Understanding these conversion paths is essential for optimizing campaigns and allocating […]
