Samba helps ADWEEK dig into the data behind the trends of the 2026 FIFA World Cup.

August 7th is International Beer Day, and AB InBev is marking it with an ad by Wieden + Kennedy that celebrates the moments in life, both big and small, when a “cheers” is in order. Not sure a beer would be the first choice of drink for all these occasions, but AB InBev is citing … The post AB InBev says ‘Cheers to Beer’ on International Beer Day first appeared on More About Advertising.

Spain’s Lola is one of the brightest creative sparks floating around today’s somewhat reduced adland and, as these Iberians do, it’s setting out for world domination (initially in four cities.) There’s a video here and some striking artwork from David Carson. Good that new owner Ommnicom is getting behind it (Lola was part of IPG.) … The post MAA Ad of the week: Lola for Lola first appeared on More About Advertising.

Another year half over but trusty MAA is still registering more than 40,000 visits a month – from the obvious centres London, NYC and the West Coast to everywhere in Europe; India , China, Australia and as far as the Sudan and Iran. It’s reasonable to suppose that we provide something useful, even diverting – … The post Why a donation to MAA now helps everyone first appeared on More About Advertising.

Billups, WPP Media, New Tradition, Lamar, Marnelin media, OUTFRONT, Infillion, Balcom Agency, Bauer Media, Amazon, QMS NZ, Publicis, Marquee TV, PATTISON Outdoor, Screenverse, Trueform Outdoor, VENDO Media, and more--be the first to congratulate these OOH movers! The post OOH Moves Today – 38 Moves This Week! first appeared on OOH TODAY.

oOh!media New Zealand has launched the country's first LED bus shelter screens, marking the next phase of Christchurch's Out of Home (OOH) evolution. More than 70 digital bus shelters will be deployed across Christchurch by the end of 2026, with the full network of 110 completed by the end of June 2027. The post oOh!media launches New Zealand’s first LED bus shelter network in Christchurch  first appeared on OOH TODAY.

Partnership places brands on L.A.'s longest-running double decker tour bus fleet, reaching Hollywood, Downtown, Beverly Hills, Santa Monica and more. The post Pivot Media Ventures Partners with Starline Tours / City Sightseeing Los Angeles to Provide Impactful OOH and Experiential Platform first appeared on OOH TODAY.

“The strong will survive.” That’s how MNTN CEO Mark Douglas sums up the wave of consolidation sweeping both the media and ad tech industries – and he’s betting his CTV platform will be on the right side of it. On Tuesday evening, MNTN reported $82.5 million in revenue for the second quarter, up 21% year-over-year. […] The post Why MNTN’s CEO Isn’t Sweating Media Consolidation appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: What A Meme. appeared first on AdExchanger.

Expedia has partnered with Voyager for the latest installment of its “See Yourself in Canada” campaign, a co-branded travel series with Destination Canada that invites travelers to discover the country's diverse landscapes through character-driven stories.  Directed by Voyager’s Charles Frank and edited by Leap Year’s Nico Frank, the latest chapter features four films: one highlighting Destination Canada, and three celebrating New Brunswick, Kelowna in British Columbia, and Prince Edward Island. Each spot follows two women as they explore each region while playing a guessing game. As they take in vineyards, mountains, lakes, coastlines, and local landmarks, a series of playful[...]