ESPN and Stavvy Want You to Know ‘Football’s On’ in New Campaign
ESPN is heading to its first Super Bowl and kicking off the NFL season with a new marketing push.
How Tracee Ellis Ross Built a Beauty Brand That Became a Cultural Movement
The challenger beauty brand leveraged culture, comedy, and community insight.
Marketing Vanguard at Cannes: AI Is Becoming the Daily Job ft. Mark Kirkham of PepsiCo
Why learning out loud wins when navigating five-month AI cycles.
Week in Review: Nielsen Buys DoubleVerify for $2.15 Billion, Disney Agrees IP Deal with TikTok, and CTV Stars in Mixed Ad Tech Earnings
In this week's Week in Review: Nielsen buys up verification specialist DoubleVerify, Disney agrees an IP-centred deal with TikTok, and ad tech companies report their Q2 results. Top Stories Nielsen Acquires DoubleVerify for $2.15 Billion US-based measurement business Nielsen announced this morning it has reached a deal to buy verification and fraud filtering specialist DoubleVerify Read More
Woo, Sue, and ARPU: What Publisher Earnings Reveal About Their AI Strategies
The New York Times, News Corp, USA Today Co. and People Inc. reported this week, each of which is grappling with AI-driven pressure on traffic.
Global Visions & Epic Journeys: Week of August 7th
Lola, Destination Canada, Expedia
Fifa World Cup ad income boosts Fox’s revenue to $4.21bn in fourth quarter
Average cost of a 30-second spot during tournaments airing on Fox was reportedly between $200,000 and $750,000 Fox Corp, parent company of Fox News and the US broadcaster of the Fifa World Cup, reported revenue up 28% to $4.21bn in the fiscal fourth quarter, thanks largely to advertising income from the soccer tournament. Advertising revenue jumped 78%, the company reported on Thursday. Overall, revenue for the 2026 fiscal year came in at $17.13bn, a 5% increase from last year. Analysts surveyed by FactSet forecast revenue for the quarter of $3.64bn.
Tech companies know everything about me – so why do they try to sell me so much rubbish? | Joel Snape
No, Amazon, I do not want to buy another version of the thing I just bought, or any other random object I don’t recognise or understand We live, as I’m sure someone’s chief growth officer has recently boasted on an earnings call, in a golden age for data capture. Jeff Bezos knows what I buy, read and watch; Mark Zuckerberg will be aware that I recently sold a car transport box for a medium-sized dog. I’ve been ruthlessly conditioned into clicking Accept All Cookies every time I want to check how much cumin my favourite chilli needs, and I simply[...]
The Opportunity and Threat Of Google Buyer Direct
AI agents could replace direct sales. And a beta product tied to Google’s ad server, dubbed Buyer Direct, could solve this problem better than anyone else, according to our guest Gareth Glaser, co-founder of Gamera and co-host of the podcast Ad Tech Ad Talk. The post The Opportunity and Threat Of Google Buyer Direct appeared first on AdExchanger.
The Trade Desk’s Revenue Growth Stalls As Big Brands Tighten Their Belts
The Trade Desk generated $715 million in Q2, up by only 3% year-over-year. Shares dropped by more than 20% in after-hours trading immediately after TTD reported its results on Thursday. “Our revenue growth is below our expectations and below the standard we hold ourselves to,” CEO Jeff Green told investors. Although he also cautioned that […] The post The Trade Desk’s Revenue Growth Stalls As Big Brands Tighten Their Belts appeared first on AdExchanger.
