In World Cup Ad, Hyundai Signals Its Future Ambitions With Players You Don’t Know Yet
The average age of a soccer player debuting in one of Europe’s “Big Five” leagues is 21.7 years old, according to the International Centre for Sports Studies. That means tomorrow’s […]
How Lionel Messi Became the Face of 1 in 4 World Cup Ads
Soccer’s GOAT fronts campaigns from Adidas, Michelob Ultra, Lay’s, and more ahead of this year's tournament.
4 Trends to Watch During TV Upfront Season
ADWEEK spoke with ad leaders from Disney, Netflix, Amazon, and more, and here are the trends that stood out.
Wyclef Jean on Owning the Future of the Creator Economy
Why 1,000 true fans matter more than millions of streams.
Autonomous Vehicles vs. OOH: Which Companies Are Most at Risk?
A Comparative Exposure Analysis of Lamar, OUTFRONT, and Clear Channel Outdoor The post Autonomous Vehicles vs. OOH: Which Companies Are Most at Risk? first appeared on OOH TODAY.
Snow Day? Sure. For Kids. Not for OOH Crews
Somewhere in the Northeast, a weather app just turned purple, the words “historic snowfall” are being thrown around like confetti, and a billboard The post Snow Day? Sure. For Kids. Not for OOH Crews first appeared on OOH TODAY.
New Sales Opportunity —OOH Classifieds Today
...NYC, Dallas, Los Angeles, Denver —Local Media Sales Exec, Miami —Ad Sales AE The post New Sales Opportunity —OOH Classifieds Today first appeared on OOH TODAY.
The Best Billboard I Saw Today
Espresso Yourself: Nespresso Takes Center Stage at Grand Central The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Cockney geezer Danny Dyer scores for Paddy Power
Another World Cup ad, with those ad regulars du jour Danny Dyer and Peter Crouch. Dyer has replaced Ray Winstone as adland’s favourite cockney geezer, one’s heart sinks a bit. It’s not just adland that goes for the familiar these days of course. Reality star Alison Hammond is now on so many programmes you expect … The post Cockney geezer Danny Dyer scores for Paddy Power first appeared on More About Advertising.
(Not) Top Tips for Cannes: Chris Birch and Jonny Parker, CCOs at VCCP
Ok a few filters before we talk about what should win at Cannes. Have I seen it in the real world? Has it conveniently only just come out before the Cannes deadline? (funny how so many Cannes entries run in early April) Does it have proper actual marketing spend behind it? So with these things … The post (Not) Top Tips for Cannes: Chris Birch and Jonny Parker, CCOs at VCCP first appeared on More About Advertising.










