In World Cup Ad, Hyundai Signals Its Future Ambitions With Players You Don’t Know Yet

The average age of a soccer player debuting in one of Europe’s “Big Five” leagues is 21.7 years old, according to the International Centre for Sports Studies. That means tomorrow’s […]

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Autonomous Vehicles vs. OOH: Which Companies Are Most at Risk?

A Comparative Exposure Analysis of Lamar, OUTFRONT, and Clear Channel Outdoor The post Autonomous Vehicles vs. OOH: Which Companies Are Most at Risk? first appeared on OOH TODAY.

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Snow Day? Sure. For Kids. Not for OOH Crews

Somewhere in the Northeast, a weather app just turned purple, the words “historic snowfall” are being thrown around like confetti, and a billboard The post Snow Day? Sure. For Kids. Not for OOH Crews first appeared on OOH TODAY.

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Cockney geezer Danny Dyer scores for Paddy Power

Another World Cup ad, with those ad regulars du jour Danny Dyer and Peter Crouch. Dyer has replaced Ray Winstone as adland’s favourite cockney geezer, one’s heart sinks a bit. It’s not just adland that goes for the familiar these days of course. Reality star Alison Hammond is now on so many programmes you expect … The post Cockney geezer Danny Dyer scores for Paddy Power first appeared on More About Advertising.

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(Not) Top Tips for Cannes: Chris Birch and Jonny Parker, CCOs at VCCP

Ok a few filters before we talk about what should win at Cannes. Have I seen it in the real world? Has it conveniently only just come out before the Cannes deadline? (funny how so many Cannes entries run in early April) Does it have proper actual marketing spend behind it? So with these things … The post (Not) Top Tips for Cannes: Chris Birch and Jonny Parker, CCOs at VCCP first appeared on More About Advertising.

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