Client-dedicated offerings remain a popular choice for several massive brands but are complicated to manage.

Siemens Healthineers teamed up with children’s book publisher LeYa and Area 23, an IPG Health Company, in an attempt to make magnetic resonance imaging fun while standing out among the competition. The campaign’s innovative use of data and focus on messaging made “Magnetic Stories” the Best in Show winner in the 2024 Healthcare Marketing Impact Awards. MRI exams can be a frightening experience for adults, let alone for children. The loud sounds produced during imaging can range from 65 to 130 decibels: as loud as a jet plane or jackhammer. The banging, rumbling and squeals can prompt young patients to[...]

The campaign imagined a future without barf bags—a world where Dramamine has eliminated motion sickness.

Myriad Genetics and agency partner S50 Health educated OBGYNs and their patients in a campaign called “Getting Ahead of Breast Cancer.”

The campaign is now being used as a model for other health organizations and government agencies.

The target audience was parents with two kids, as well as both men and women who never wanted kids.