The Election Was One Week Ago. Here’s What’s Happened Since.
America went to the polls one week ago today and while experts initially predicted a deadlocked race, a clear winner emerged by the early morning hours. President-elect Donald Trump declared victory at 2:24 a.m. ET on Nov. 7 buoyed by news outlets like NewsNation and Fox News calling the race in his favor. Other outlets...
Keurig Dr Pepper hires ex-Pfizer CMO to lead beverage marketing
Keurig Dr Pepper brings in Drew Panayiotou to accelerate digital marketing and Andrew Springate takes a new role.
Emirates Expands Global Retail Footprint to Africa
Emirates has opened its first Emirates World Store in Africa, located in the heart of Nairobi, Kenya. This state-of-the-art store offers customers a unique, immersive experience, showcasing the airline's premium products and services. The article Emirates Expands Global Retail Footprint to Africa appeared first on World Branding Forum.
Abigail Jacobs Joins REI Co-Op as CMO
Abigail Jacobs is the new chief marketing officer at specialty outdoor retailer REI Co-Op. Jacobs' six-plus years at beauty retailer Sephora came to an end in March. Prior to that, she spent more than 13 years in senior marketing and communications roles at Williams-Sonoma brands including Pottery Barn and West Elm. The easing of pandemic...
GoDaddy Returns to the Super Bowl After 8 Years
The last time GoDaddy ran an ad during the Super Bowl, Donald Trump had just been inaugurated as president of the U.S. However, the company's decision to return to next year's game was driven by artificial intelligence, not politics. After eight years, GoDaddy will return to the Big Game with a 30-second spot scheduled to...
How emotions engage CTV audiences at the right time
Emotional targeting enhances CTV advertising effectiveness, connecting with viewers at the perfect moment for greater impact.
World Rugby appoints Ocean Outdoor UK as Women’s Rugby World Cup 2025 official Digital out of home media partner
World Rugby has today (November 12) appointed Ocean Outdoor UK as their official Digital out of home (DOOH) media partner for Women’s Rugby World Cup 2025 which takes place in England next summer. Under the agreement, Ocean will contribute to the success of Women’s Rugby World Cup 2025 by promoting the tournament across its Out … The post World Rugby appoints Ocean Outdoor UK as Women’s Rugby World Cup 2025 official Digital out of home media partner first appeared on More About Advertising.
A Closer Look at Gambling Advertising Regulations in the UK
Free Photo | Regulations Conditions Rules Standard Terms Concept In the country, gambling advertising has become a complex and highly regulated sector, that includes various gambling platforms from the betting shop on the corner to the mobile casino app. As gambling continues to grow in popularity, regulators face the challenge of balancing economic interests with … The post A Closer Look at Gambling Advertising Regulations in the UK first appeared on More About Advertising.
Supernatural AI hires new chief creative officer as agency moves on from closed predecessor
New agency was formed following the closure of Supernatural due to a disagreement.
Inside holding companies’ bespoke agencies—and whether client conflicts still matter
Client-dedicated offerings remain a popular choice for several massive brands but are complicated to manage.
