Business Insider Lays Off 21% of Staff, Citing ‘Traffic Sensitivity’

The Axel Springer-owned property is restructuring to prepare for a media landscape reshaped by artificial intelligence.

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818 Tequila’s Kathleen Braine on Building a Brand With a Celebrity Founder

On working with Kendall Jenner and balancing retail with digital commerce.

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Sharpening Its Edge, Prime Video Quietly Rolls Out Show-Level Ad-Reporting

Just a year after launching ads, the streaming service is offering marketers an unprecedented level of show-level data.

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WPP enters advertising lists to bolster AI pitch

It’s all change at WPP it seems – the latest is the rebranding of GroupM as WPP Media, one company not a collection of media agencies – and the holding company (unusually) is doing some advertising to highlight its new mantra of AI with everything via its WPP Open facility. There’s a B2B campaign running … The post WPP enters advertising lists to bolster AI pitch first appeared on More About Advertising.

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The Shipyard Acquires TinyWins to Cement Cross-Channel Offering

The Shipyard has acquired digital agency TinyWins in a cash-and-stock deal, expanding its integrated offering and pushing projected revenue past $100 million.

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