Facebook and Instagram owner Meta to enable AI ad creation by end of next year
Move sends shock waves through traditional media industry by posing threat to advertising agencies Business live – latest updates The owner of Facebook and Instagram is to help advertisers to fully create and target campaigns using artificial intelligence tools by the end of next year, in a move that sent shock waves through the traditional marketing industry. Mark Zuckerberg’s Meta, which also owns WhatsApp, aims to directly target brands’ marketing budgets, posing a threat to the advertising and media agencies that handle client campaigns and budgets.
Curation is Solving Inefficiences but is “Not the Full Solution”
Curation is helping to solve inefficiences in programmatic auctions, says Austin Scott, Chief Commercial Officer at Bedrock Platform, but the ultimate decision still needs to serve the marketer at the other end of the deal. "If the decision on the sell-side is better for the marketer then that's what should happen, and we're just going Read More
Marriott Taps Former General Mills CMO Brad Hiranaga for Global Experience Role
The marketer brings over two decades of experience in consumer packaged goods, fashion, and retail to the position.
O2 goes on holiday with VCCP
Bubl the O2 robot has now been left firmly behind as VCCP gets ready for the holiday season with two mature easy riders embodying the freedom of the open road, assisted by O2’s free roaming deal across Europe. The Sean Bean voiceover provides continuity – he’s been doing this for 23 years – as the … The post O2 goes on holiday with VCCP first appeared on More About Advertising.
The Insight Famine
Why Weak Thinking Is Starving Creativity A strange thing is happening in adland. Budgets are holding. Tools are multiplying. Content is everywhere.And yet—campaigns are feeling flatter, safer, forgettable.We’re showing up more. But saying less. According to Lions’ State of Creativity 2025 report, we now know why: 51% of brands say their insights are too weak […]
It’s SmartFlower For OOH
Deployed in high-visibility locations such as college campuses, municipal parks, stadium entrances, and pedestrian plazas, the SmartFlower transforms ordinary public spaces into The post It’s SmartFlower For OOH first appeared on OOH TODAY.
Daniela De Seta of BETC Paris: my Top Tips for Cannes
Top Tips for Cannes O2 – Daisy An easy pick and a brilliant one. Smart, sharp, and entertaining. Daisy is the first AI that doesn’t save people’s time, it wastes it. What I love most? When creativity tackles a real-world problem and turns it into something smart, bold, and genuinely useful. That’s when a brand … The post Daniela De Seta of BETC Paris: my Top Tips for Cannes first appeared on More About Advertising.
TfL blocks ads calling on people to lobby MPs to decriminalise abortion
London transport body says allowing Bpas adverts on its network could bring police and City Hall into disrepute Transport for London has blocked adverts that urge people to lobby their MPs to vote to decriminalise abortion from running on its network because it claims they could bring the police and City Hall into disrepute. Parliament is expected to vote on whether to decriminalise abortion in England and Wales in the coming weeks, with amendments tabled to the crime and policing bill seeking to change the law.
Mother M&S
Online sales are still stalled at Marks & Spencer following a cyber attack that is expected to cost the retailer around £300m. It’s not likely to be fixed before July, but the retailer is going ahead with this summer campaign from Mother – what else can you do? “Summer like you mean it” feels full … The post Mother M&S first appeared on More About Advertising.
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