The Creative Cases For and Against Jaguar’s Bold, Divisive Rebrand
When you think of luxury, British-founded car marque Jaguar, what is the first image that springs to mind? Perhaps it's the brand's growling cat emblem. Maybe it's Ben Kingsley's starring role in its "Good to Be Bad" F-Type campaign. What about an Avant Garde-style film showcasing a diverse cohort of models in luminous outfits set...
Revolving Door Round-Up: Sean Duffy Is Latest Fox Anchor to Leave for the White House
A Fox in the White House: Fox News has been finding itself in the unique position of seeing its on-air talent--most notably Pete Hegseth--potentially move into President-elect Donald Trump's administration. The latest outgoing FNC personality is Sean Duffy, who Trump nominated as transportation secretary. Duffy hosts The Bottom Line on Fox Business and is married...
EXCLUSIVE: Geico CMO Damon Burrell To Step Down After Nearly 3 Years
Geico CMO Damon Burrell is stepping down after nearly three years as the insurance giant's top marketer. In a memo obtained by ADWEEK, Geico CEO Todd Combs lauded Damon for leading Geico's marketing organization through big changes. "Damon will be with us until January and the search for a successor has already begun," Combs wrote....
Volvo – Meet the new Volvo EX90 / Maya (2024) 3:35 (Sweden)
They say your life flashes bef Sweden Automotive
Jaguar’s new look made the internet roar – hating it.
United States badland backlash
Overnight Cable News Ratings for Nov. 15-18: CNN and MSNBC’s Lost Weekend
Friday, Nov. 15 MSNBC triumphed over CNN among Adults 25-54 during primetime led by The ReidOut with Joy Reid as the most-watched show in that advertiser-coveted demo. But CNN still claimed bragging rights for the total day demo, seeing the most A25-54 viewers during the 5 p.m. hour of The Lead with Jake Tapper. Meanwhile,...
Out of Home Advertising Had Another Record-Breaking Quarter
Dollars spent advertising on posters, billboards, and other out-of-home (OOH) placements climbed to $2.04 billion between July and September, according to U.S. trade group the Out of Home Advertising Association of America (OAAA). The amount represents a 4.3% increase compared to the same time last year and an all-time high for the third quarter. Overall,...
Orange confronts digital dangers with SaferPhone campaign for Christmas
The perils of smartphone usage for teens is moving further up the agenda. Australia has just banned social media for the under 16s, while Orange has been bold enough to address the issue in its Christmas campaign. This spot from Publicis Conseil uses an operatic format to play out the dramatic arguments that often rage … The post Orange confronts digital dangers with SaferPhone campaign for Christmas first appeared on More About Advertising.
Adam Driver takes a deep dive for Amazon Black Friday campaign
Only a year ago he was calling out Amazon (and Netflix) for not supporting the people they collaborate with, and for their failure to comply with SAG demands. Now he’s making Amazon look really good in these Black Friday commercials for the brand, putting his considerable acting skills on show as he makes theatrical monologues … The post Adam Driver takes a deep dive for Amazon Black Friday campaign first appeared on More About Advertising.
Waitrose whodunnit: Wonderhood take us closer to the big reveal
The next instalments of the Waitrose “who stole the Red Velvet Bauble Christmas dessert” mystery are being played out on social media, with Line of Duty stars Vicky McClure and Martin Compston weighing in on the case. Agency Wonderhood Makers takes over from Saatchi & Saatchi for this phase. So far, the campaign has done … The post Waitrose whodunnit: Wonderhood take us closer to the big reveal first appeared on More About Advertising.
