After watching the fascinating documentary below, Buy Now! The Shopping Conspiracy I was wondering whether increased Transparency in advertising would Change the Game What’s Really in the Fine Print? Imagine you’re watching a car commercial. It’s a sleek electric SUV driving through pristine mountains, the narrator extolling its eco-friendly features. But then, instead of ending […]

How much is Wicked's marketing budget? That was the million-dollar question on social media last week when an unverified photo of Paris's Arc de Triomphe seemingly lit up in green and pink to mark the movie's release appeared on X. Though the marketing spend for Universal Pictures' flick hasn't been disclosed publicly, its extensive range...

Against a dark backdrop of pol Netherlands PSA & Public Interest

Bluesky is booming as internet users seek out the comfort of a controlled social media environment. However, the opportunity for marketers remains limited, due to a lack of ad products and a relatively restrictive audience scale. Brands who are actively posting organically on Bluesky are typical first movers, the likes of Duolingo, Hulu, and Netflix....

Independence Pet Holdings (IPH) which manages 15 brands in North America across pet insurance, pet education, and lost pet recovery, has brought Jared Vestal on board to be its first-ever chief customer and marketing officer. Vestal joins the Felix owner from Geico, where he was vp, of growth and journey marketing for nearly two years....

Sustainable Baby Gear - New Rebelstork campaign by Thinkingbox #creativity #inspiration #advertising

The Power of Wishes - New Teleflora campaign by Wonderful Agency #creativity #inspiration #advertising

Plates - New Apple @Apple campaign by Apple Creative Team #creativity #inspiration #advertising