When will OOH companies start to act rationally and base decisions on margin not revenues and start to reject The post A Hope and A Prayer —Clear Channel’s Recent NYC MTA Billboard Contract Win first appeared on OOH TODAY.

How Website Optimization is Boosting Visibility for Florida Palm Finding the right partner to elevate your online performance can be a massive game-changer in getting more leads and enhancing your digital visibility. For construction companies, marketing is now an absolute necessity for attracting potential clients and distinguishing your brand from the rest. Today, we're excited to share a new client who is joining our growing portfolio of contractors: Florida Palm Construction. Let's take a closer look at how FiG will be leveraging website optimization, development, and SEO for this construction company. So, Who is Florida Palm? Florida Palm is a[...]

The traditional request-for-proposal (RFP) process in out-of-home (OOH) advertising has reached its limits. Once a fixture for accessing premium ad placements, today it’s a time-intensive, resource-draining exercise that often leads to unnecessary delays and costs. As our industry moves toward greater efficiency, the demand for immediate, accessible solutions

WNBC anchor Chuck Scarborough has "announced his intention to 'relinquish the anchor chair' after more than a half-century at NBC 4 New York. Scarborough will conclude his record-setting run as the New York City DMA's longest-serving local television news anchor on Thursday, December 12 at 6 PM. Calling his plans "retirement with an asterisk," Scarborough...

For most children, learning to swim is a fun pastime and a rite of passage. But for young refugees attempting the treacherous crossing of the Mediterranean Sea, ‘swimming like a fish’ is a literal life skill to be put to the ultimate test in a desperate struggle to survive. To highlight the dangers facing these children - and support its vital rescue missions - NGO Sea-Eye has launched Like a Fish, a powerful new film directed by Oliver Bernotat and produced by Simon & Paul. Launched on UNICEF World Children’s Day [20 November], Like a Fish was inspired by a shocking statistic: since 2018, over 1,500[...]

In true celebratory fashion, one of St. Louis' leading advertising agencies is marking its 21st anniversary the way many do when they reach this milestone-by raising a glass and cracking open a cold beer with friends. Embracing a throwback to the early 2000s, Moosylvania, the creative agency founded in 2003, has partnered with 4 Hands Brewery, the largest craft brewery in St. Louis, to debut a limited edition IPA, Moose Space. This nostalgic brew is a 6.5% India pale ale made with Galaxy hops, offering tropical notes of citrus, peach, and passion fruit. The Moose Space beer is more than just a drink; it's a[...]

United States Drinks & Alcohol parody