Disney, Fox, and WBD Surprisingly Kill Their New Sports Streamer
Venu Sports is officially out of the game. Today, Disney-owned ESPN, Fox, and Warner Bros. Discovery announced in a joint statement that Venu Sports, their proposed virtual MVPD service, will be discontinued. The decision is effective immediately. It comes the same week that Disney announced a deal to combine its Hulu + Live TV business...
How One Agency is Reimagining How Influencer Marketing Drives Results
This post was created in partnership with Linqia One influencer agency based out of San Francisco, Linqia, has built a proven framework to help brands scale their influencer strategies and show meaningful results. According to Linqia's CEO Nader Alizadeh, a different approach is required to avoid falling victim to the sea of sponsored content sameness...
Outback Steakhouse’s Unhinged Ad Is Packed With Family Drama
A staycation can be a relaxing and affordable way to recover from the stress of holiday travel, but it's a recipe for disappointment in an unhinged ad for Bloomin' Brands restaurant chain Outback Steakhouse. Created by agency Mischief @ No Fixed Address, the 30-second spot begins as a fairly conventional promotion for the chain's latest...
Production House R+C Expands as Agency Brass, Hires Pierre Lipton as CCO
Production company R+C has rebranded as creative agency Brass and hired former McCann and 360i creative leader Pierre Lipton as chief creative officer. By expanding as an agency, Brass aims to work directly with clients to affect strategy and the creative process from the beginning, CEO Sean Gately told ADWEEK. Whereas some agencies have opened...
An Edible Laptop / Être original, c’est pas du gâteau!
THE ORIGINAL? Lenovo ThinkPad « 30 years anniversary » – 2022 Watch the TV Commercial Click the image to enlarge Source : CB News Agency : Brainsonic Paris (France) LESS ORIGINAL SCC France « 50 years working in tech » – 2025 Watch the TV Commercial Click the image to enlarge Source : Linkedin SCC Agency : The Pill by […]
Disney Unveils New Ad Tools as Streaming Ad Reach Tops 157 Million
Disney unveiled a host of new and expanded tech solutions at its fifth annual Global Tech and Data Showcase in Las Vegas yesterday, while also announcing that the global monthly average reach of its streaming platforms (Disney+, Hulu, and ESPN+) topped 157 million over the past six months. Rita Ferro, Disney's global advertising president, said Read More
The Sell-Side View: Q&A with Kleinanzeigen’s Anna-Lena Mikoteit-Zerb
This month, Anna-Lena Mikoteit-Zerb (formerly Head of Digital at Bauer Media Group) joined Kleinanzeigen, Germany's online marketplace for second-hand goods, as Head of Advertising. The company's focus on 'recommerce' aligns closely with her work in IAB Europe and the German Digital Economy Association (BVDW), where she leads the Sustainable Digital Advertising Lab. In this edition Read More
Agency news you need to know this week
Kristen Cavallo has a new role, Sport Beach to debut “Clubhouses” and Whataburger makes a media change.
Chip War
A new world order is emerging, shaped by an unseen yet critical resource: semiconductors. These tiny microprocessors power nearly every aspect of modern life, from computers and smartphones to cars, refrigerators, and even advanced military technologies. Director: Nicolas Vescovacci
