What the Jake Paul vs. Mike Tyson Streaming Issues Mean for Netflix’s NFL Games
Netflix is announcing massive streaming numbers for its Jake Paul and Mike Tyson fight from over the weekend. However, the streaming service also suffered a technical knockout thanks to buffering and crash issues, and it's raised questions among viewers and advertisers as the company's two exclusive NFL Christmas games loom. The streaming giant has a...
The creative director’s guide to enhancing collaboration with the right media asset tools
Why creative directors need a collaborative, centralized brand-building platform so they can focus on what’s most important: quality creative.
Phone brand Nothing teases Jaguar’s ‘Copy Nothing’ rebrand
London-based phone company Nothing is getting a big awareness boost after making fun of Jaguar’s widely criticized new look.
Woke Marketing and the Risk of Alienating Core Customers
When Progressive Messaging Meets Backlash: Can Brand Balance Evolution and Loyalty? A High-Stakes Gamble Imagine this: A beer company partners with a transgender influencer, hoping to celebrate inclusivity and attract younger audiences. But instead of sparking celebration, the campaign triggers boycotts, viral memes, and millions in lost sales. Or consider a luxury car brand with […]
Nail Communications Puts the Spotlight On WBUR at a Critical Time in Media
“Unconventional” isn’t usually a word associated with public media, but it’s exactly what WBUR hired Nail Communications to do. With Boston’s NPR approaching its 75th anniversary in 2025, WBUR sought a creative partner to help expand its audience and unify offerings across audio, digital and in-person experiences with a brand reinvigoration. To help WBUR stand out, Nail developed a new identity system built around a vibrant, welcoming yellow and designed an icon known as “the viewfinder.” It is a marriage of a square and a circle — the square representing the rigor of journalism, and the circle representing the art of[...]
6 Reasons to Hire an Advertising Agency in Pune
Advertising is crucial for the growth of every business. Hence, for something as important, you need experts that hand-hold you across each of its aspects. While it applies to every city, it is critical to have a seasoned and specialized advertising agency in Pune, given the city’s fiercely competitive business environment. Like every business, if… Read More »6 Reasons to Hire an Advertising Agency in Pune The post 6 Reasons to Hire an Advertising Agency in Pune appeared first on .
Sephora wants to know if the election is driving retail therapy
Sephora and other brands seek to understand the election’s impact on outlook and spending.
15 creative campaigns to know about today
Among the notable creative campaigns for Nov. 22, 2024: Zaxby’s ads on Walmart TVs, Tom Hooper’s new Apple spot and the first-ever ad for Shiner Holiday Cheer.
Here’s the Roundup for the Week Ending November 22
Happy Friday to all who celebrate! In this week's edition of stories we didn't get to for one reason or another, we get a little more info on the Tegna layoffs and how our friend AI may start to impact our professional lives. We also see a few heavyweights hang up their lav mics in...
McDonald’s overhauls its value menu to attract price-sensitive consumers
McDonald’s Corp. unveiled an overhaul of its US value platform that it hopes will lure penny-pinching customers back into its restaurants.
