Holiday Shopping and OOH —Black Friday and Cyber Monday
what advertising campaigns are actually effective in The post Holiday Shopping and OOH —Black Friday and Cyber Monday first appeared on OOH TODAY.
Hats off to Jaguar’s ‘inclusive’ new branding: now people of all backgrounds won’t buy its cars | Marina Hyde
In the aftermath of Trump’s victory, the ad already looks like a period piece. But aside from that – I mean, seriously? There are many eve-of-the-offensive conversations I would love to have been a fly on the wall for. Inside the Trojan horse, say, with that Ancient Greek SAS unit bantering the day away, before busting out for their daring small-hours raid. Or inside the Jaguar marketing department, on the night before their new rebrand, as these crack experiential troops prepared to release this week’s new ad on an unsuspecting luxury car market. Picture the champagne corks popping as the[...]
The WIR: Max Launches Shoppable Content Offering, MFE Reports Strong Italian Ad Market, and Apple Expands its Ad Ambitions
In this week's Week in Review: WBD announces a new shoppable format, MFE reports on a strong year, and Apple begins selling ads in Apple News. Top Stories Warner Bros. Discovery Launches Shoppable Formats for Max Warner Bros. Discovery is launching new shoppable ad formats on its streaming service Max, created in partnership with tech Read More
Episode 80 – Mary Wear
Visuals: https://getbehindthebillboard.com/episode-80-mary-wear Episode #80 features copywriter extraordinaire Mary Wear. Mary wrote possibly the most important endline in the history of advertising: ‘Make Poverty History’ for Comic Relief in 2004 … a line and movement that involved Richard Curtis, World Leaders and saving lives. The line was everywhere - posters, bus sides, advans, on underpants, on Bono’s arm, on the side of St Paul’s Cathedral and the coup de grâce, on a lectern in front of Nelson Mandela, who was chanting the words ‘Make Poverty History’ to thousands gathered in Trafalgar Square. That is more than most people’s entire careers and[...]
How News Outlets Are Preparing for Karoline Leavitt’s White House Press Briefings
With Karoline Leavitt joining President-elect Donald Trump's administration as White House press secretary, press briefings might look slightly different in 2025. At 27, Leavitt will be the youngest person to serve in that role and she has signaled that she will approach the entire operation differently. During an interview with Sean Hannity on Tuesday night,...
Bravo and Van Leeuwen Scoop Up Fan Engagement With Real Housewives Ice Cream
When it comes to drama, the Real Housewives of Salt Lake City are always going to give it to you straight, with no sugar. But on this rare occasion, the ladies are getting sweet by rolling out a special partnership with the iconic New York ice cream chain, Van Leeuwen. A new limited-edition flavor, "The...
Coca-Cola’s AI lead on the polarizing response to its holiday ads
Ad Age talks with Coca-Cola’s Pratik Thakar about the campaign and what the brand has learned from the responses.
Ticker: CNN Orders Season 2 of Have I Got News For You Gets
Top of the Ticker: CNN seems to be pleased with the performance of its satirical news show, Have I Got News For You. The Roy Wood Jr.-helmed American version of the long-running British series scored a Season 2 order. Have I Got News For You has paired well with CNN's encore presentation of Real Time...
Kraft Heinz faces TikTok backlash for response to upset customer—how competitors are capitalizing
Kraft Heinz is facing criticism for how it responded to a customer who says she bought multiple boxes of the brand’s gluten-free mac and cheese, none of which contained cheese sauce packets.
Morning Joe Ends the Week With a Ratings Slide
Morning Joe ended a tumultuous week with a precipitous ratings drop. Since co-hosts Joe Scarborough and Mika Brzezinski disclosed their in-person meeting with President-elect Donald Trump, the MSNBC morning show has seen a steady erosion in viewership. While that dovetails with the larger post-Election Day ratings woes facing both MSNBC and CNN, it also suggests...
