Verizon hires Wieden+Kennedy as lead social agency, ends R/GA relationship
Verizon has been ramping up its social media marketing and has now hired Wieden+Kennedy to lead the work.
TikTok to ‘go dark’ if US ban proceeds, marketers brace for ad impact
App argues before Supreme Court to save its future, but says without a deal it’s ready to shut down.
Here’s What Top Marketing Execs Learned at CES 2025
The Consumer Electronics Show wraps up tomorrow, but many marketers and advertisers have already fled Las Vegas after a packed week of panels, meetings, floor tours, tech demonstrations, parties, and meals--sometimes packing in multiple dinners into the same evening to maximize face-to-face time with clients or potential partners. Throughout the week, ADWEEK caught up with...
Ticker: NBC News and CNN Schedule Los Angeles Wildfire Specials
Top of the Ticker: As the California wildfires continue to wreak unimaginable destruction on the Los Angeles region, NBC News will take a closer look at the calamity with a special primetime report, Fire & Ash: Devastation L.A. Anchored by Lester Holt, the one hour special will feature the latest news on the still-unfolding disaster,...
Meta rolls back diversity and inclusion efforts, appeasing Trump
Maxine Williams, Meta’s chief diversity officer and highest-ranking black woman, will be reassigned to a new role.
CES 2025—10 key takeaways for marketers
Agentic AI, X drama and quantum computing, among other tech innovations, should be top of mind for marketers in 2025.
From Cat Videos to National Security, Supreme Court Weighs TikTok’s Future in the U.S.
In a case with far-reaching implications for the future of social media, the Supreme Court today reviewed oral arguments on a federal law that could force TikTok to shut down in the U.S. within two weeks unless the app severs ties with its Chinese parent company, ByteDance. The oral arguments lasted nearly three hours. The...
TikTok Is Silent About How Creators Should Prepare for a Potential Ban but Talent Agencies Are Setting up Their Playbooks
The potential TikTok ban might leave casual users frustrated as they look for ways to enjoy funny animal videos or explore the latest book series. However, content creators and their agencies are working to expand their reach beyond the platform, investing in newsletters, podcasts, and establishing their authority in their niche. ADWEEK reached out to...
Hoda Kotb Says an Emotional Goodbye to Today
Hoda Kotb said farewell to Today on Friday morning after a 17-year plus stint as part of NBC News' flagship morning franchise. It was a two part farewell for Kotb, who first bid goodbye to her main Today family during the early portion of the morning broadcast. Her farewell continued during Today with Hoda and...
Booze-Free Brand Gets the Party Started in New Retro-Cool Ad
Participating in Dry January has some obvious health and wellbeing benefits--like better sleep, less brain fog and fewer calories ingested--but it's kind of a drag, right? Isn't it all about deprivation? That's the entrenched opinion, even though 25% of Americans over 21 say they took part in the alcohol-free month last year, per researcher Civic...
