This month, Anna-Lena Mikoteit-Zerb (formerly Head of Digital at Bauer Media Group) joined Kleinanzeigen, Germany’s online marketplace for second-hand goods, as Head of Advertising. The company’s focus on ‘recommerce’ aligns closely with her work in IAB Europe and the German Digital Economy Association (BVDW), where she leads the Sustainable Digital Advertising Lab. In this edition Read More
