Ben & Jerry Built the Brand. Magnum’s IPO Ignores That at Its Peril.
The standoff with Ben & Jerry's eponymous founders could not come at a worse time for the Magnum Ice Cream Company, which is currently seeking investors ahead of a mid-November IPO.
Netflix and Stranger Things Are Turning Target Stores Upside Down
Netflix and Target's Stranger Things collab features in-store experiences and more than 150 items.
Suave Brands’ Noah Knoblauch on Rebuilding Legacy CPG for a Digital Future
Plus, driving results in a private equity-backed world of consumer goods.
AppsFlyer and Roku’s New SRN Integration Will Shed Light On CTV Campaign Impact
Roku and AppsFlyer announced the launch of a new self-reporting network (SRN) integration between both companies, which will allow mobile app advertisers to more effectively measure their streaming video campaigns The post AppsFlyer and Roku’s New SRN Integration Will Shed Light On CTV Campaign Impact appeared first on AdExchanger.
See the Pitch Deck an AI Startup Used to Raise $25M, Led by Kleiner Perkins
MAI, a startup building AI agents that run performance marketing for small- and mid-sized businesses, has raised a $25 million seed round.
NCA promote Bodily to managing director
New Commercial Arts, now part of WPP’s Ogilvy Group, has promoted Lou Bodily to managing director. She will report to CEO Hannah White (both below, Bodily left.) Bodily also led the Sainsbury’s account and returns after a stint at Ogilvy. Bodily says: “I believe that the role of a leader is to protect the humanity … The post NCA promote Bodily to managing director first appeared on More About Advertising.
Heineken Turns Seoul Rooftops Into Urban Community Spaces
Heineken transformed Seoul rooftops into hubs for social connection.
Check Out the Pitch Deck Tie Used to Raise $10M to Help Brands Identify Customers Without Cookies
Tie's clients such as Caraway has reported generating close to $1 million in incremental sales in 2025.
New Industry Leaders Added to DPAA Video Everywhere Summit
CEOs of OUTFRONT, Screenverse, and Vistar, Leaders from Dentsu, Madhive, AdQuick, Broadsign, Media Partners, The Ankler, and Chief Marketer — joining H&R Block, Marc Jacobs, Paramount+, Warner Bros., Chuck Todd, and The post New Industry Leaders Added to DPAA Video Everywhere Summit first appeared on OOH TODAY.
Publix Celebrates Hispanic Heritage Month Through Emotionally Intimate Familial Film
The popular supermarket chain Publix has tapped director Jorge Aguilera to helm its latest spot commemorating Hispanic Heritage Month (September 15–October 15). Delivered with premium craftsmanship and cultural care, the team behind this film has imbued it with a vibrant energy that celebrates generational legacy through subtle detail and heartfelt performances. The story unfolds with a grandfather and grandson flipping through vinyl records to set the rhythm for their time in the kitchen. For the role of the grandfather, a musician of Mexican and Native heritage was cast, grounding the piece in authenticity. As he prepares café de olla (Mexican spiced coffee), the[...]
