Google Search Ads 360 Adds Criteo As First On-Site Retail Media Supply Partner
Retail media can make for strange bedfellows. And none perhaps are so strange a pair as Google and Criteo. But there you have it. On Wednesday, Criteo announced a partnership with Google Search Ads 360 (SA360), Google’s enterprise search advertising platform, making Criteo the first third-party vendor to integrate with Google for on-site retail media […] The post Google Search Ads 360 Adds Criteo As First On-Site Retail Media Supply Partner appeared first on AdExchanger.
Advertisers Will Soon Be Able to Buy Criteo-Powered Retail Ads Via Google
The offering could help the adtech company stave off rivals.
AMS Media wins National Grid
AMS Media, one of the last of the wave of UK media independents still left standing, has been appointed to handle a three year campaign for the UK’s National Grid. Last week M+C Saatchi was reappointed as creative agency. AMS, which worked on a campaign for National Grid last year, won a competitive pitch. National … The post AMS Media wins National Grid first appeared on More About Advertising.
Europe, Look at Nepal Before It’s Too Late
In Nepal this week, democracy collapsed in a haze of fire and humiliation. The finance minister was stripped and chased into a river. The prime minister resigned. A former first lady died in her burning home. Parliament itself went up in flames. At first it looks like faraway chaos. But look again. It is tomorrow’s […]
Ford Revs Up Its Biggest Brand Overhaul in Over a Decade
Ford introduces 'Ready, Set, Ford,' its first global brand platform in over a decade, to modernize the legacy brand.
Brock Purdy Headlines New Toyota Campaign from H/L
Independent Bay Area agency H/L has launched its latest campaign for the Northern California Toyota Dealers, starring San Francisco 49ers quarterback Brock Purdy. Designed to unite Toyota with Purdy, the 49ers, and Northern California fans, the work pushes boundaries—melding cinematic filmmaking with AI-powered visuals and conversational fan tech to capture both Purdy’s intensity on the field and his natural charm off it. The result is classic H/L: in-house creative, production, and media teams firing together to make technology feel human, and global brands feel local across Northern California and the Central Valley. From concept to launch, the campaign was[...]
The Reasoning Behind The Remedies; The Demise Of De Minimis
Take Your Medicine District Court Judge Amit Mehta, speaking at a conference in Brussels yesterday, defended the remedies he recently handed down following Google’s guilty conviction in the DOJ’s search antitrust case. Google rivals and antagonists, many of whom thought a forced Chrome divestiture wasn’t out of the question, were heated about the milquetoast penalties […] The post The Reasoning Behind The Remedies; The Demise Of De Minimis appeared first on AdExchanger.
Geopath Member Town Hall Webinar
learn more about the forthcoming release, measurement transparency, and ask questions. This session will feature a discussion between Rob Peterson, Ali Broback, and The post Geopath Member Town Hall Webinar first appeared on OOH TODAY.
Legal Ping-Pong: D.C. Circuit Restores, Then Supreme Court Removes, Rebecca Slaughter as FTC Commissioner
Earlier this month, the United States Court of Appeals for the D.C. Circuit ruled President Trump’s removal of Democrat commissioners from the Federal Trade Commission (FTC) was unlawful. In a 2-1 decision, the panel held that the case was squarely controlled by Supreme Court precedent in Humphrey’s Executor. The D.C. Circuit decision upheld the district...
Magnite Acquires GenAI Streaming Ads Startup Streamr.ai
Magnite, a sell-side ad tech business, has today announced the acquisition of streamr.ai, an AI startup whose tech enables small- and medium-sized businesses (SMBs) to create AI-generated video ads and launch them on streaming TV. Financial terms of the deal were not disclosed. The acquisition comes as sell-side CTV companies look to attract SMB advertisers Read More
