AI Made A Record Play During Super Bowl LIX
Putting aside Bad Bunny’s halftime show, AI companies stole the spotlight on Super Bowl Sunday. Anthropic, OpenAI, Salesforce, Meta, Amazon-owned Ring and a smaller company called Genspark.ai all used Super Bowl spots to promote their products as AI tools meant to help boost productivity and inspiration – rather than replace, annoy or deceive. “A lot […] The post AI Made A Record Play During Super Bowl LIX appeared first on AdExchanger.
EU Says TikTok’s Addictive Design Breaks the Law
The European Commission says that short-form video specialist TikTok breaks restrictions on addictive design which are encoded in the EU's Digital Services Act, a major piece of legislation which regulates tech businesses and prohibits harmful business practices. Following an investigation into the app which kicked off in 2024, the European Commission has issued a preliminary Read More
EXCLUSIVE: AI Chatbots Rank the Top Super Bowl Ads—and Leave Out Big Tech
Analysis from Emberos shows consumer brands dominated chatbot recall after the game, with AI models differing by as much as 30% in how they interpreted the same ads.
Food52 Sold for $10.3 Million as Bankruptcy Auction Breaks Up Company
America’s Test Kitchen will acquire the core media brand, while Schoolhouse and Dansk go to separate buyers.
The Best Ads of Super Bowl 60, Picked By People Who Make Ads For a Living
Here's what resonated with the people who make ads for a living.
Creatives React: In AI-Heavy Super Bowl, Microsoft Copilot Ad Failed to Deliver
Microsoft's appearance in Super Bowl 60—showing off Copilot's capabilities in Excel—fell flat for adland creatives.
BBDO Wins Super Bowl 60 With Most Ads In The Big Game
Omnicom network takes the cake after absorbing FCB.
IAB’s New AI Regulations Give Advertisers A Starting Point – But Plenty Of Questions Remain
The IAB's new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation. The post IAB’s New AI Regulations Give Advertisers A Starting Point – But Plenty Of Questions Remain appeared first on AdExchanger.
Super Bowl: Bad Bunny, the ads and everything but the football – as it happened
The biggest US sports night of the year has also seen recent Grammy winner Bad Bunny invite a host of A-list guests for an extravagant half-time performance Bad Bunny’s Super Bowl half-time show review – a thrilling ode to Boricua joy Super Bowl LX: Relentless Seahawks pummel Patriots to claim their second title We’re drifting dangerously close to the football here, but the teams are taking the field with the now-traditional blessing of some celebrity fans. First up, longtime Seattle Seahawks diehard Chris Pratt, who introduces his hometown team with his young son. As a procession of Super Bowl MVPs[...]
Linear TV is “Getting Battered by Video Every Single Time” on ROI – Buy-Side View with Bicycle’s Dylan Pritchard
Where linear TV was once "untouchable" on media plans, new measurement tools are proving that video campaigns deliver higher ROI, according to Dylan Pritchard, Head of AV at Bicycle. In this edition of the Buy-Side View, Pritchard discusses the agency's shift away from linear TV and towards video-first strategies, the role of The Trade Desk Read More
