Marketing for gambling brands has changed quickly over the past few years. What was once focused on posters in shop windows or television ads before football matches is now a game of search engines, mobile screens, and constant user interaction With so many brands fighting for attention, it is not enough to be seen, so … The post Beyond the bookie: modern marketing for gambling brands first appeared on More About Advertising.

Sunday Night in America led in total viewers and the demo.

CNN's Real Time with Bill Maher re-airs continue to be appointment viewing for the network.

Image source : google The limited reach and specialized interest require a niche industry to stand out online. With digital marketing serving as a bridging platform, it can overcome such hurdles through accurate targeting and personalized engagement. Nowadays, a Non Gamstop casino is one such niche sector that caters to UK players seeking an alternate […] The post How Digital Marketing Helps Niche Industries Grow Online appeared first on .

Ads for blue-chip brands like Verizon, Starbucks, and Instacart are being served on an app full of suggestive content via popular exchanges operated by Meta, Amazon, Epsilon and AppLovin.

Employees at holdcos and indie agencies see adland very differently.

"Booking OOH and DOOH ads today should be as easy as securing a hotel or flight, ...facilitating an industry-wide transition to more automated transactions. ...tech-driven advancements ...elevate the quality of campaigns, helping to usher in a new era of growth for OOH.” The post Broadsign’s Automated In-Advance DOOH Transactions first appeared on OOH TODAY.

WPP is certainly giving this AI business its best shot, launching Open Intelligence, which it dubs the advertising industry’s “first large marketing model.” Open Intelligence, based around recent acquisition Infosum, claims to predict audience behaviour and marketing performance based on data patterns enabling bespoke campaign models for clients. WPP says its clients will be able … The post WPP unveils better mousetrap AI solution Open Intelligence first appeared on More About Advertising.

Absen Inc. is the US subsidiary of Absen, a leading LED display manufacturer, and is based in Orlando, FL. Absen, a global leader in LED display manufacturing, is renowned for its high-quality and innovative solutions The post Absen to Unveil New Displays at InfoComm 2025 first appeared on OOH TODAY.

KFC relaunched its rice bowls this year, and this new work from Mother concedes that it’s the one dish that really can’t be eaten with your fingers. Enter the “Finger lickin’ fork,” crafted by jeweller Sam Ozanne and available to a few favoured fans via social media. Meg Stigant, junior brand manager at KFC said: … The post Fork lickin’ good. Mother creates cutlery for KFC first appeared on More About Advertising.