New Samsung Ads Report: Targeting the Right ‘TV Moments’ is Key to CTV Success
A new report from Samsung Ads, Change The Way You CTV, highlights how audiences' receptiveness to advertising varies significantly depending on the kind of 'TV Moment' they're experiencing. [Partnered post] When advertisers try to measure and optimise the effectiveness of their campaigns, they typically focus on the creative they're running, and the media channels they're Read More
Xperi Gears Up for In-Car Video
Images of cars full of screens serving video and gaming entertainment once seemed a sci-fi vision, but the reality is honing into view. Though still in their early stages, audio gaming and in-car video are gaining traction, and advertising opportunities are part of that roadmap. Xperi, the parent company of TiVo, DTS and HD Radio Read More
Ad Breaks in Live Events Pose Planning Challenges
The shift to streaming for live events creates technical challenges from an advertising perspective, according to Andrew Heald, Manager, Publisher Development at Index Exchange, due to the ad hoc nature of the ad breaks resulting in surges in ad requests. "As a business we need to be able to support those enormous spikes in requests Read More
Chevy CMO on its emotional holiday ad and new Anomaly agency relationship
A young man confronts pressures of going to college in an emotional spot featuring a vintage Chevy truck and grandfather-father-son tale.
Airbnb Helps Santa Avoid a Hotel ‘Santastrophe’ in New Holiday Ad
Airbnb is serving up its new holiday spot, "Santastrophe," just in time for Thanksgiving in a continued effort to demonstrate the benefits of properties available for rental via its platform compared with hotel rooms. "Santastrophe" is the latest installment in the company's "Get an Airbnb" campaign, a series of short, animated films, developed by its...
F1 Academy and Brand Partners Open Lanes for Women Beyond Formula 1
F1 Academy and its partners used the bright lights of this year's Las Vegas Grand Prix and its special events to introduce the sports and business worlds to the women driving its race series. In 2025, those F1 Academy drivers and their sponsors will have the Vegas street course and its Strip straightaway to themselves....
Dinner for few
short film by Nassos Vakalis
Model Citizen
Created by David James Armsby.
WARC: global adspend to hit $1.08trn in 2024 – 68% is digital
Industry measurement body WARC says global advertising spend will surpass $1trn for first time this year (to $1.08trn), up 10.7% on 2023. Further rises of 7.6% and 7.0% are forecast for 2025 and 2026 culminating in a global ad market worth $1.24trn. Global ad investment has more than doubled over the last decade and has … The post WARC: global adspend to hit $1.08trn in 2024 – 68% is digital first appeared on More About Advertising.
