An epic 18.000-kilometer (11.200 mi) ride for Huntington’s disease from Mexico to Patagonia. “The Present” is a 2023 award-winning adventure documentary featuring the story of Dimitri Poffé, a 34-year-old French traveler who left his native France to undertake a cycling trip from Mexico City to Ushuaia after he tested positive for Huntington’s disease. Huntington’s disease […]

In a nondescript warehouse in the heart of Los Angeles, a dwindling handful of devoted craftspeople maintain over 80,000 student musical instruments, the largest remaining workshop in America of its kind. Meet four unforgettable characters whose broken-and-repaired lives have been dedicated to bringing so much more than music to the schoolchildren of the recording capital […]

we shall overcome whatever the political world throw in our direction, as we have done consistently over the years. We may be the world's oldest medium but let's The post Business as Usual in an Unusual Economic World first appeared on OOH TODAY.

When it comes to urban planning, it’s easy to put off projects like bus benches until summer The post Summer in January first appeared on OOH TODAY.

In today’s competitive advertising landscape, billboard advertising remains a powerful tool for boosting brand visibility and capturing the attention of potential customers. With the sheer volume of advertisements consumers encounter daily, billboards offer a unique advantage: they are hard to miss and can make a lasting impression. Whether you’re looking to promote a new product, […] The post How Much Does It Cost to Be on a Billboard? appeared first on bMedia.

The start of the year for most marketing teams means quarterly planning, budget allocation, and setting priorities. An important question to tackle: Which efforts will deliver the biggest ROI, and how can we predict where to allocate resources effectively amid evolving technology and unpredictable consumer behavior? The one thing every marketer can indefinitely be certain […] The post Is a Billboard Campaign the Missing Piece for Your Business? Here’s What to Consider. appeared first on Blip Billboards.

As the landscape of streaming services like Netflix, Hulu, and Disney+ expands, OTT advertising agencies are discovering new horizons for reaching highly segmented audiences. By utilizing unique ad formats, leveraging user data, and understanding viewer behavior, advertisers can craft targeted campaigns that resonate with consumers. This article breaks down effective strategies to enhance your advertising […]

Los Angeles' local stations saw a spike in viewership when the fires in Pacific Palisades and Altadena started on Tuesday. Stations went wall-to-wall with coverage. Variety said the local stations saw their normal viewership double and even triple in some cases, especially as the fires began to spread. According to Nielsen data, market leader KABC...