Digital experiences: do we all need a ‘frustrated’ button?
In our rush to advance the digital tech industry, the user experience is too often compromised. The desire to sell products outweighs considerations of functionality and ease of use. Take the Shein website, where users are bombarded with pop-ups and it feels like the design process was completely overlooked, with UX milestones reduced to a … The post Digital experiences: do we all need a ‘frustrated’ button? first appeared on More About Advertising.
VCCP US poaches new CCO from BBDO New York
VCCP is doing pretty well in the US – a tough market for Brits to crack – and is now in its fifth year of double digit growth. Wins this year include Primark’s first US campaign, Más+ by Messi, and Mike’s Hard Lemonade (below), while the agency has earned a reputation with White Claw hard … The post VCCP US poaches new CCO from BBDO New York first appeared on More About Advertising.
Mattel’s porn mistake bothers Gen Z more than others—how ‘Wicked’ packaging error is affecting consumers
Ad Age-Harris Poll reveals Gen Z more critical of the Mattel packaging error than other generations.
How NBC News’ Election Night Digital Wins Forecast the Future of Broadcast News
If Election Day is the political world's equivalent of the Super Bowl, then NBC News' digital platforms scored a touchdown to kick off the month. NBCNews.com and NBC News Now saw their two highest days on record on Nov. 5 and Nov. 6, and also dominated the social space among the big three broadcasters. "It...
Sr. Producer, Live Events
The post Sr. Producer, Live Events appeared first on The Denver Egotist.
My Journey Through Recovery Took Me From Jail to Cannes
Let me begin by stating that I'm not from the advertising or marketing world. So you can imagine my surprise when I was invited to attend the Cannes Lions International Festival of Creativity to present a project to the Titanium Lions jury. I had no idea what to expect. I hadn't even met the team...
Here’s a Short Roundup for This Week
We'll be off the rest of the week, so until then, enjoy your time whether you have to work the holiday or not. I'm not sure if stations still feed their employees, but my holiday memories always include late KNTV anchor Doug Moore carving up the turkey like the station dad for all of us...
Watch the newest commercials from Target, Rosetta Stone, Walmart and more
Walmart serves up another installment of its continuing “Deals of Desire” series of ads that spoof various movie and TV genres.
14 creative campaigns to know about today
Among the notable creative campaigns for Nov. 27, 2024: Airbnb’s charming Santa spot and Google Shopping’s holiday game show with Jimmy Kimmel.
New Samsung Ads Report: Targeting the Right ‘TV Moments’ is Key to CTV Success
A new report from Samsung Ads, Change The Way You CTV, highlights how audiences' receptiveness to advertising varies significantly depending on the kind of 'TV Moment' they're experiencing. [Partnered post] When advertisers try to measure and optimise the effectiveness of their campaigns, they typically focus on the creative they're running, and the media channels they're Read More
