Boots and Ogilvy settle for ‘Savvy Savers’ campaign
Like easyJet and VCCP this week, Boots and Ogilvy have created a TV campaign that looks like the kind of ads you see on social media. The work is also showing on social, of course, and promotes a “Savvy Savers” line to tempt people to part with their money after Christmas has mostly emptied their … The post Boots and Ogilvy settle for ‘Savvy Savers’ campaign first appeared on More About Advertising.
Google investigated by UK watchdog over search dominance
CMA to look at impact on consumers, businesses, advertisers and publishers, as well as collection of data Business live – latest updates Google is being investigated by the UK competition watchdog over the impact of its search and advertising practices on consumers, news publishers, businesses and rival search engines. The tech company accounts for more than 90% of general searches in the UK, according to the Competition and Markets Authority.
Week of Jan. 6 Evening News Ratings: ABC News Dominates the First Full Week of 2025
The first full week of 2025 was busy for breaking news. The Los Angeles wildfires and former President Jimmy Carter's state funeral dominated the headlines and propelled the three evening newscasts to double-digit growth. ABC World News with David Muir continued to lead the way as the No. 1 program of the week on all...
Social Media and Influencer Marketing Manager
The post Social Media and Influencer Marketing Manager appeared first on The Denver Egotist.
Indeed Vet Jessica Jensen is LinkedIn’s Latest CMO
Jessica Jensen, who served as Indeed's CMO since March of 2021, has been named Chief Marketing and Communications Officer for LinkedIn, the company announced today. Charged with overseeing global marketing, brand and corporate strategy, Jensen will report to COO Dan Shapero when she assumes her new role on January 21. Jensen replaces Melissa Selcher, who...
Week of Jan. 6 Morning News Ratings: Today Leads the First Full Week of 2025
The first full week of 2025 saw such breaking news events as the Los Angeles wildfires, former President Jimmy Carter's state funeral, and the departure of a popular morning show co-host. Not surprisingly, all three morning news shows posted double-digit gains in total viewers and the advertiser-coveted Adults 25-54 demo during the busy week of...
Driving Growth Through Consumer-Centric Strategies With Newell Brands
In this episode of the Brave Commerce podcast, Kris Malkoski, CEO of learning and development at American manufacturing giant Newell Brands, joins Rachel Tipograph and Sarah Hofstetter to share her approach to driving transformation and growth. Drawing from her extensive experience as a business leader, Kris explains her four key operating principles for building successful...
How Advertisers Can Tap a $175B Opportunity By Breaking Away from Walled Gardens
This post was created in partnership with Outbrain Consumers are wandering from "walled gardens" like Google and Meta to the open internet's sprawling landscape of streaming, audio, and news platforms. Advertisers who follow them can unlock a $175 billion opportunity. To get there, publishers will have to "break down walls" that are holding back brands...
Leo Burnett merger—former agency executives, clients and industry insiders react
Publicis Groupe’s decision to merge Leo Burnett and Publicis Worldwide is drawing a mixed reaction amongst adland, with some decrying the loss of an iconic agency name.
Meta to Slash 5% of Workforce in Round of Performance-Based Layoffs
Meta CEO Mark Zuckerberg said in a note to employees Wednesday, seen by Bloomberg, that the company plans to cut approximately 5% of its workforce via performance-based terminations. The parent company of Facebook and Instagram reported about 72,000 employees as of the end of last September in its third-quarter earnings call, so the cuts could...
