BBH CEO Karen Martin is president-elect of the IPA
The IPA has chosen BBH CEO Karen Martin as its next president. She succeeds GroupM UK & EMEA CEO Josh Krichefski. All being well, Martin will take over from Krichefski in at the IPA AGM in March, at which point she will declare her agenda for the presidency. Krichefski chose “People first” and his predecessor … The post BBH CEO Karen Martin is president-elect of the IPA first appeared on More About Advertising.
Why Oscar Mayer is re-airing classic jingle ad
Kraft Heinz brand brings back the original “My bologna has a first name” ad as it teases Instacart tie-up.
Erste Group Christmas ad, Nike Greatness and more: creative roundup of the week
Christmas ads have become an integral part of the annual advertising calendar. The ones from Erste Group and John Lewis are among the most anticipated ones. My weekly compilation of creative ads is a small tribute to brand teams everywhere. Nike: Greatness – it only takes everything Perhaps every brand aspires to be a Nike. [...] The post Erste Group Christmas ad, Nike Greatness and more: creative roundup of the week appeared first on Bhatnaturally.
Another lengthy Disney commercial from adam&eveDDB
Two weeks after adam&eveDDB’s four-minute Christmas epic for Disney, the agency’s London and New York offices have teamed up for a three-and-a-half minute celebration of the 60th anniversary of the song, It’s a Small World. Written by the Sherman brothers for a Disneyland water ride, we see the song performed in punk, disco and hip … The post Another lengthy Disney commercial from adam&eveDDB first appeared on More About Advertising.
Agent Provocateur: Christmas with the Crouches
Abby and Peter that is, enjoying a spot of seasonal snooker. What to say: “don’t try this at home?” Or maybe you should. MAA creative scale: another 8. The post Agent Provocateur: Christmas with the Crouches first appeared on More About Advertising.
Airbnb and Chevrolet spin the holidays in different directions
In America they actually bring Christmas/holiday ads out for December (they have Thanksgiving too of course.) So here’s a spin on a traditional ad from serial modern disruptor Airbnb; produced in-house, animation by LA’s Buck. While GM and Chevrolet are tugging at the heartstrings once again with a tale about the marque’s place in working … The post Airbnb and Chevrolet spin the holidays in different directions first appeared on More About Advertising.
29 of the Best Email Subject Lines for Holiday Sales
The busy holiday season is quickly approaching…and with it, some of the biggest shopping moments of the year. If you’re a retail business, or plan to offer a holiday sale at some point, getting the word out via email is an easy, effective way to drive sales. And if email marketing and advertising isn’t […] The post 29 of the Best Email Subject Lines for Holiday Sales appeared first on Official Pens.com Blog: Promotional Products & Marketing Tips.
Understanding False Advertising Claims: An Excerpt from the Advertising Law Tool Kit
Join us as we spotlight select chapters of Venable’s popular Advertising Law Tool Kit, which helps marketing teams navigate the legal risk of campaigns and promotions. Click here to download the entire Tool Kit, and tune in to the Ad Law Tool Kit Show podcast, to hear the authors of this chapter dive deeper into...
Dancing Into Sameness: How TikTok Challenges Are Killing Brand Differentiation
TikTok has been hailed as the great equalizer of modern marketing—a space where brands can reach millions with a single, well-timed post. Its algorithm rewards creativity and engagement, making it a tantalizing platform for brands eager to connect with younger audiences. Yet, new research reveals a troubling truth: much of this content isn’t working. According […]
