Generations – New Community Coffee campaign by TMA #creativity #inspiration #advertising
Generations - New Community Coffee campaign by TMA #creativity #inspiration #advertising
Our World(International Day for the Elimination of Violence against Women) – New ONG RESCATE @ongres…
Our World(International Day for the Elimination of Violence against Women) - New ONG RESCATE @ongrescate campaign by La Caseta @somoslacaseta #creativity #inspiration #advertising
Jaguar boss defends new ad and rebrand amid ‘vile hatred’ online
Social media clip features models in colourful clothing but no car in what Rawdon Glover describes as a ‘reimagining’ The boss of Jaguar has defended the company’s move away from “traditional automotive stereotypes” after a clip of its new advert was met with a barrage of “vile hatred and intolerance” online. This week, Jaguar Land Rover, the luxury UK carmaker owned by India’s Tata Motors, posted a 30-second clip on X featuring models in brightly coloured clothing set against equally vibrant backdrops, without a car or the company’s traditional cat logo.
John Lewis Christmas advert this year tells tale of two sisters
This year’s ad is actually about going shopping and features Oxford Street store plus song by Richard Ashcroft Shocking! John Lewis’s Christmas advert is actually about … shopping Over the years its Christmas adverts have featured a menagerie of lovable creatures but this year John Lewis is tugging on heartstrings with a Narnia-inspired tale of two sisters that for the first time gives its struggling department stores a starring role. After last year’s lighthearted outing featuring a cheeky Venus flytrap, the ad is a distinct gear-change. It was filmed in John Lewis’s high-profile store on Oxford Street in London and,[...]
The Indian Wedding Boom: A Mandap of Endless Possibilities
Reading Time: 3 minutes The Indian wedding season is a kaleidoscope of colors and a symphony of sounds. It’s not merely an event but an extravaganza—a pulsating carnival of emotions, traditions, and opulence that celebrates the nation’s cultural diversity, familial bonds, and age-old traditions seamlessly blended with modern trends. Indian weddings are more than personal milestones; they are lavish, ... The post The Indian Wedding Boom: A Mandap of Endless Possibilities appeared first on VDO.AI Blogs.
The Rise of the AI Influencer: When Humans Are No Longer Needed
Meet Lil Miquela. She’s a 19-year-old Brazilian-American model with over 2,5 million Instagram followers. She wears the latest streetwear, collaborates with top fashion brands like Prada and Calvin Klein, and engages her fans with heartfelt captions about social justice. But here’s the catch: Lil Miquela isn’t real. She’s a computer-generated character brought to life by […]
Apple makes hearing aids cool in Christmas tear-jerker
Christmas ads for 2024 have been mostly about entertaining audiences, but Apple has plunged into purpose with this ad for its latest AirPods, which have a hearing aid function. It’s a simple tale that tugs at the heartstrings. The soundtrack starts off muffled to reflect Dad’s bad hearing, but once he gets some AirPods for … The post Apple makes hearing aids cool in Christmas tear-jerker first appeared on More About Advertising.
MAA Ad of the Week: Waitrose ‘Whodunnit’ by Saatchi & Saatchi
There’s always someone who grabs more than their fair share of a favourite food at Christmas. Saatchi & Saatchi’s gem of an insight has given a core strength to this “Whodunnit” campaign, providing a novel – and masterfully executed – take on Christmas, backed up by some fine casting. It’s a clever way to put … The post MAA Ad of the Week: Waitrose ‘Whodunnit’ by Saatchi & Saatchi first appeared on More About Advertising.
What Makes Beacon Analytics a Game Changer in Advertising?
Image source : Midjourney Have you ever wondered how some ads seem perfectly tailored to your interests at exactly the right place and time? Beacon analytics might be the secret behind that level of precision. If you’ve been trying to figure out how to supercharge your advertising efforts, understanding beacon technology could be the breakthrough […] The post What Makes Beacon Analytics a Game Changer in Advertising? appeared first on .
Ben Billups – Co-Founder, Billups
In Episode 12 of this season’s Digital and Dirt podcast, Ian welcomes Ben Billups, Co-Founder of global Out of Home advertising company, Billups, to discuss the growth of his forward-thinking OOH agency and how his leadership philosophy centers on the value of people.
