The marketing community seems to be taking Rachel Reeves’ Budget and the Government’s other travails on the chin with a narrow majority of marketers seeing budget increases in Q4 2024 (+1.9% from a flat O in Q3) according to the IPA’s latest Bellwether Survey. However the prospects for Q1 2025 look pretty dismal from here …
The post IPA Bellwether inches ahead in Q4 2024 but more clouds on the horizon first appeared on More About Advertising.
