Cracker Barrel CMO Defends Rebrand After Stock Tumbles
The restaurant chain's shares fell 7.2% on Thursday morning, two days after it unveiled its new logo.
Critics Say The Trade Desk Is Forcing Kokai Adoption, But Apparently It’s Up To Agencies
A post on Reddit’s r/adops forum has prompted more questions from the buy side about The Trade Desk’s transition to its new DSP interface, Kokai. Last week, an anonymous Redditor who claims to be an agency media buyer flagged a notification they received in TTD’s platform when trying to create a new campaign using the […] The post Critics Say The Trade Desk Is Forcing Kokai Adoption, But Apparently It’s Up To Agencies appeared first on AdExchanger.
60 Minutes Names Draggan Mihailovich Executive Editor
He fills the role vacated by Tanya Simon, who was elevated to the show’s executive producer.
Week in Review: UK Publishers Call for Action Over YouTube Search, Bundesliga Hands UK Rights to Digital Creators, and Meta Whistleblower Claims Inflated Ad Metrics GalleryWeek in Review: UK Publishers Call for Action Over YouTube Search, Bundesliga Hands UK Rights to Digital Creators, and Meta Whistleblower Claims Inflated Ad Metrics
Week in Review: UK Publishers Call for Action Over YouTube Search, Bundesliga Hands UK Rights to Digital Creators, and Meta Whistleblower Claims Inflated Ad Metrics
In this week's Week in Review: UK publishers call for action over YouTube search, Mark Goldbridge and The Overlap agree deal to air live Bundesliga games, and a Meta whistleblower accuses the company of inflated ad metrics. Top Stories Publishers Call for YouTube Inclusion in CMA Search Investigation UK publishers have called for the UK's Read More
DoorDash Confronts Childhood Nightmares in Darkly Comic Recruitment Ads
DoorDash's darkly comic recruitment ads feature unpleasant childhood memories
Labor Day Billboards | Capturing One of the Year’s Biggest Advertising Moments
Labor Day weekend isn’t just a holiday—it’s one of the biggest advertising moments of the year. Families travel, retailers roll out major sales, and communities host parades, concerts, and festivals. Well-placed Labor Day billboards take advantage of this high-energy, high-traffic weekend by reaching travelers, shoppers, and event-goers when they’re most engaged. With millions of people […]
MAA Ad of the Week: Hellmann’s from Ogilvy UK
Getting on with business is what you need to do when the wolf is circling and the enemy is at the gates and Ogilvy UK, a big chunk of WPP’s UK empire (its second largest region by value) is doing just that for Unilever’s Hellmann’s with a diverting new campaign, launching in the US. 30-second … The post MAA Ad of the Week: Hellmann’s from Ogilvy UK first appeared on More About Advertising.
Crystal Martinez Named Co-Anchor of WDAF Morning Newscast
Martinez will officially co-anchor the 9 and 12 p.m. newscasts
Encompass Media Group’s Premium Digital OOH at Ski Resorts
Featured partners in the network include Beaver Creek, Steamboat, Winter Park, Taos, and Wachusett Mountain, among The post Encompass Media Group’s Premium Digital OOH at Ski Resorts first appeared on OOH TODAY.
Remedying A Monopolistic Ad Server
We’ve got the witness list for the remedy phase of the Google antitrust trial, which starts in September. How might Google be forced to change its ad server and exchange to make this corner of the ad tech market competitive again? The post Remedying A Monopolistic Ad Server appeared first on AdExchanger.
