sniff my balls (fragrant billboards) / Ça sent fort la redite?
THE ORIGINAL? Sure (Rexona) deodorant – March 2025 Click the image to enlarge Source : Adsoftheworld Agency : AMV BBDO London (United Kingdom) LESS ORIGINAL Lynx Deodorant « Lower Body Spray » – May 2025 Click the image to enlarge Source : Ad Forum Agency : Lola Mullen Lowe Madrid (Spain)
The Real is Rare Now: How Deepfakes Broke Trust and Brought Us Back to Flesh
There was a time when a photograph meant proof.A video meant truth.A face meant presence. That time is gone. We now live in the post-verification era—where seeing isn’t believing, and believing might be the most dangerous thing you can do online. Deepfakes have poisoned the well of perception. AI voice clones whisper lies in perfect […]
How a Car Brand Drove Funding for And Just Like That Companion Series
Here's the genesis of how Genesis got involved in HBO and Max's Behind the Look.
Apartment Therapy Projects 26% Revenue Bump Thanks to Sticky, Sponsored Tools
The publisher launched its fifth sponsored tool, a Room Planner sponsored by Discover, on Thursday.
OOH Revenue Hits Record $1.98 Billion in Q1 2025
“This is a strong start to the year..." Boost Mobile, Rocket Mortgage, Turo, M&Ms, Wingstop, Sprouts Farmers Market, TopDog Law, Nike, HelloFresh, Spectrum, Tiffany, Progressive, New York University, AT&T, Eli Lilly, Universal Hotels & Resorts, and Verizon The post OOH Revenue Hits Record $1.98 Billion in Q1 2025 first appeared on OOH TODAY.
Make a Premium Statement with AC Bus Branding in Chennai
Chennai is more than just a metropolitan hub—it’s a city where tradition meets technology, and...
OOH News You Oughta Know Today
Q1 OOH Revenue, Vandalized Billboards, Facetune's First OOH, and more —read the latest headlines that should be on your radar The post OOH News You Oughta Know Today first appeared on OOH TODAY.
Red Brick Road’s Matt Davis: My Top Tips for Cannes
FIZOOKA The old mentos in a coke prank has never gone flat. I did it, my kids do it. So kudos to mentos for taking something cross generational and giving it some futuristic fizz by creating the fizzooka. The first branded item in Fortnite, then something made for real for popular gamers. It popped off … The post Red Brick Road’s Matt Davis: My Top Tips for Cannes first appeared on More About Advertising.
Tuesday, June 3 Evening Cable News Ratings: Abby Phillip Scores a Double Victory on CNN
CNN NewsNight has often won the demo, but rarely finished first in both measured categories.
Beyond the bookie: modern marketing for gambling brands
Marketing for gambling brands has changed quickly over the past few years. What was once focused on posters in shop windows or television ads before football matches is now a game of search engines, mobile screens, and constant user interaction With so many brands fighting for attention, it is not enough to be seen, so … The post Beyond the bookie: modern marketing for gambling brands first appeared on More About Advertising.
