Perplexity Pauses New Advertising Deals to Reassess Ambitions
The move highlights the AI search startup's monetization challenges.
3 AI Trends Reshaping OOH: What Operators Need to Know Now
... bridge this gap: ensuring OOH operators aren’t just visible on the roadside, but also online, right when advertisers are searching. The post 3 AI Trends Reshaping OOH: What Operators Need to Know Now first appeared on OOH TODAY.
Lawsuit Seeks to Stop Texas Registration Requirement for Text Messages
On September 1, 2025, Texas Senate Bill 140 (“SB 140”) expanded the state’s telemarketing law to cover text messaging under Chapter 302 of the Texas Business & Commerce Code. Previously, these rules primarily applied to telephone calls, but SB 140 was designed to include unwanted or “spam” text messages. Critical to businesses that use text messaging for marketing purposes, SB 140’s broad language appears to expose such businesses to burdensome registration and bonding requirements, even if the businesses limit their marketing texts to consumers who have opted in voluntarily. This uncertainty prompted a same-day legal challenge in federal court, filed by[...]
Kerala Super League, ChatGPT and more: top creative ads of the week
A majority of advertising is simply ignored – they are not even noticed. That’s why ads which get noticed amidst media clutter and better still be remembered, talked about and shared need to be celebrated. My weekly compilation of clutter-breaking ads (and occasional rants on advertising) is a small tribute to agency teams everywhere. Kerala [...] The post Kerala Super League, ChatGPT and more: top creative ads of the week appeared first on Bhatnaturally.
People Inc. Cuts 6% Of Its Workforce
Here’s another sign that it’s hard out there for digital publishers: People Inc., the former Dotdash Meredith, announced Thursday it is laying off 226 employees. Altogether, People Inc. is cutting about 6% of its headcount. The cuts will impact all areas of the company’s business. People Inc. denied that the layoffs indicate that its business […] The post People Inc. Cuts 6% Of Its Workforce appeared first on AdExchanger.
Kevin Bacon and SixDegrees.org Unveils ‘Purpose, Produced’ at Advertising Week New York
SixDegrees.org unveiled a sneak peek of the six inaugural Purpose, Produced campaigns in a fireside chat with founder Kevin Bacon to close out opening day on Advertising Week New York’s main stage. In a first-of-its-kind initiative in partnership with Advertising Week, SixDegrees.org, the nonprofit founded by actor, musician, and philanthropist Kevin Bacon, launched Purpose, Produced in April, a groundbreaking initiative amplifying the voices of nonprofits driving real change in their communities. Out of hundreds of applicants and a people’s choice vote, six nonprofits were chosen to receive a fully-produced advertising campaign pro bono by one of six industry-leading agencies. Through Purpose, Produced, SixDegrees.org and[...]
The Art and Science of Digital Marketing: Insights from Alex Schultz, CMO of Meta
On marketing fundamentals, measurement, and his new book Click Here.
Google’s AI gets the real-world treatment in new campaign
We’ve had ChatGPT claiming to enhance your personal life, Anthropic’s Claude facilitating high-level business solutions, and now Google is promoting its AI with a more middle-of-the-road approach. Helping small businesses with admin and efficiency is probably where AI is having the most practical impact right now. This campaign (Google likes to keep the names of … The post Google’s AI gets the real-world treatment in new campaign first appeared on More About Advertising.
The Trade Desk Is Now Selling Onsite Retail Media Ads, Pitting It Against Criteo
A new deal with Koddi and Gopuff brings sponsored product ad inventory into the demand-side platform.
