Airport Advertising in India: A Premium Gateway for Brand Visibility
In today’s hyper-connected world, airport advertising in India has emerged as one of the most...
What The Google Trial Is Missing: Data, Not Auctions, Will Decide The Fate Of The Open Web
The Department of Justice’s antitrust case against Google marks a watershed in digital advertising. But while proposed remedies like forcing Google to divest its ad exchange (AdX) may target real problems, focusing narrowly on Google’s ad tech pipes risks missing the larger imbalance in the open internet. The auction has never been the real center […] The post What The Google Trial Is Missing: Data, Not Auctions, Will Decide The Fate Of The Open Web appeared first on AdExchanger.
Bionic Now Integrates with Celigo… and Hundreds of Apps!
With the new Celigo integration, Bionic can integrate with hundreds of business applications in the Celigo marketplace plus your own custom integrations.
Google given special status by watchdog that could force it to change UK search
CMA puts Google under tighter regulation with ‘strategic market status’ designation and can enforce changes Business live – latest updates Google faces enforced changes to its UK search business after the competition watchdog conferred a special status on the company that puts it under tighter regulation. The Competition and Market Authority (CMA) confirmed that Google has “strategic market status” (SMS) in search and search advertising, a term that means the company has such market power that it requires a special regulatory regime.
OOH Classifieds Today —
...new opportunity for a Real Estate Manager to join our growing team and help secure premium sites for outdoor advertising in Central Florida, based in Lakeland/Ocala The post OOH Classifieds Today — first appeared on OOH TODAY.
Building a Framework for Authentic Real-Time Brand Strategy That Works
This post was created in partnership with Monks Key takeaways Real-time brand strategy is more complex than being the first to notice something and react. Putting frameworks in place so […]
What Marketers Need to Understand About Trust in the AI Age
This post was created in partnership with Chase Media Solutions Key takeaways Trust has become the most valuable currency a brand can hold. Consumers are in control, and they are […]
The Trade Desk’s Sell-Side Settlement
With its OpenAds wrapper, The Trade Desk is putting roots into ad tech’s sell side. But publishers are wary. The post The Trade Desk’s Sell-Side Settlement appeared first on AdExchanger.
Week in Review: Trade Groups Push for Auction Transparency, Prime Video Discloses UK Viewership, and Google’s Gemini Avoids CMA Ruling
In this week's Week in Review: The MRC pushes for more ad auction transparency, Amazon Prime Video holds its UK UpFronts, and the CMA excludes Google's AI from its search ruling, a blow to some publishers. Top Stories Industry Trade Groups Push For More Transparency in Ad Auctions New proposals from influential accreditation group the Read More
The Blue Square Returns in $10M Campaign to Combat Rising Jewish Hate
The Foundation to Combat Antisemitism (FCAS) is rebranding as the Blue Square Alliance Against Hate and reviving the blue square symbol in a rallying cry against hate.
