Global media business Warner Bros. Discovery announced today that it plans to separate itself into two publicly traded companies. The split is framed as a separation of WBD's traditional TV networks from its TV and film studios and streaming assets, though this isn't exactly how the company is set to be carved up. The 'Streaming Read More

Mark Read’s seven year reign as WPP CEO is coming to an end with the company announcing “Mark has decided that the time is right for him to hand over to a new leader” in a 7am announcement. Read’s departure has been widely anticipated following the appointment of former BT CEO Philip Jansen as chairman … The post Mark Read steps down at WPP first appeared on More About Advertising.

DAZN and NFL Game Pass pitch American football to the world's boxing and soccer fans.

The Billboard That Broke the Internet In a world dominated by digital marketing and social media, it’s rare for something as traditional as a billboard to stop us in our tracks. But that’s exactly what happened with Georgina Rodríguez’s viral marketing campaign for the Netflix series I Am Georgina. View this post on Instagram A […] The post From the Streets to the Screens: The Billboard That Captured the World’s Attention appeared first on The Perfect Media Group.

Stop generating revenue for others and start creating long-term value for yourself. ...leverage your expertise to build equity in your own digital billboard business—on your terms, in your market The post OOH Classifieds Today —13 Positions first appeared on OOH TODAY.

I’d confidently say that the best work this past year shared one brilliant trait: it didn’t just spark cultural conversations, it drove cultural participation. For me, the standout brands and agencies definitely understood that when you empower audiences to get involved, to play, and to genuinely feel a part of your narrative, that’s when they … The post VCCP’s Tiffany Mondesir: My Top (Social) Tips for Cannes first appeared on More About Advertising.

Leading independent global advertising creative award Cresta has announced that Helen Pak, SVP of Creative - Marketing, Design and Content at Disney, is to be Jury Chair for this year’s competition. “Helen’s a truly remarkable creative, combining a great depth of experience in advertising agency leadership, while also having acquired outstanding client-side experience, first at Meta and now at Disney,” commented Lewis Blackwell, CEO of Creative Standards International, the organisation behind the Cresta Awards. “She has been associated with great work whereever she has gone. Indeed, in the 2024 Cresta winners we saw Dentsu Creative take gold honours with the[...]