BuzzFeed Is Shedding Assets. Now It Should Go Private, Experts Say
The digital media company BuzzFeed successfully sold its food property, First We Feast, to a consortium of investors Thursday morning for $82.5 million, effectively solving the short-term financial crunch that it had been facing. But the spin-off still leaves BuzzFeed facing an uncertain future. The divestiture specifically casts a spotlight on HuffPost--the last acquired asset...
IPG Mediabrands to lay off 103 employees in January
IPG plans to lay off 103 employees on Jan. 2, according to a WARN notice it filed in the state of California weeks before its planned acquisition by Omnicom Group was announced.
How Omnicom and IPG’s Data Assets Could Supercharge Its Creator Marketing Capabilities
Omnicom's acquisition of Interpublic Group could shake up the creator industry. The potential deal would consolidate resources, data, and technology across the holding companies, giving clients access to more comprehensive influencer marketing strategies and tools. With more access to first-party data and combined relationships with influencer technology platforms, clients of the new Omnicom could see...
How Molson Coors Balances Tradition and Innovation in Marketing
In this episode of The Speed of Culture Podcast, Suzy founder and host Matt Britton chats with Brad Feinberg, vp of media and consumer engagement for North America at Molson Coors. Brad shares how Molson Coors is leveraging AI, localized personalization, and innovative partnerships to drive engagement with a new generation of consumers. Marketing iconic...
How 7 brands broke through on TikTok in 2024
Brands large and small found new ways to consistently engage with audiences on TikTok, and their efforts have earned culture-making and brand-building shoutouts.
IPG Mediabrands To Lay Off 103 Staffers
IPG Mediabrands plans to lay off 103 people on Jan. 2., according to a WARN notice filed in the state of California. The Worker Adjustment and Retraining Notification Act requires companies with 100 or more employees to provide notifications of facility closures or mass layoffs 60 calendar days in advance. IPG Mediabrands filed the WARN...
The Future of AI in Marketing: A Creative Debate at Brandweek 2024
In this special episode of Marketing Vanguard recorded live at Brandweek 2024 in Phoenix, Arizona, host Jenny Rooney moderates a thought-provoking debate between David Lee, chief creative officer at website design platform Squarespace, and Rei Inamoto, founding partner of brand consultancy I&CO. The discussion centers on the theme "To AI or Not to AI," exploring...
WPP ties up with Universal, home of artists from Taylor Swift to Elton John
WPP and Universal Music Group have announced a partnership that will give its clients access to data on fans of artists like Taylor Swift, Bob Dylan, Billie Eilish, Elton John, Kendrick Lamar – and most of the other acts you can think of. In a world where Swift’s Eras tour grossed $2 billion in ticket … The post WPP ties up with Universal, home of artists from Taylor Swift to Elton John first appeared on More About Advertising.
Kari Lake Nominated by Donald Trump to Lead Voice of America
Kari Lake has been pocked by President-elect Donald Trump to be the next director of Voice of America. If confirmed by the U.S. Senate, the former Arizona-based news anchor would oversee the federally funded media network that broadcasts globally. Trump announced the appointment on Truth Social, writing: "[Kari Lake] will be appointed by, and work...
The Holding Companies Have Lost Their High Ground—Here Are Some Reasons Why
As much as the story has generated a lot of buzz, I find the news of Omnicom's acquisition of IPG to be unsurprising and part of the natural order. I am sad for the great agency legacies that will be mothballed. I am sad for the jobs that will be cut. I am sad that...
