Birth of a Business: How to Write a Business Plan
You’ve had your big idea floating around your head for months, years, maybe even a decade. But now it’s time to take all those little details and hammer them out on paper. This is where your business is born. But how do you write a business plan, and what are you supposed to put in […] The post Birth of a Business: How to Write a Business Plan appeared first on Official Pens.com Blog: Promotional Products & Marketing Tips.
Winning ad strategies from the 2024 holiday season
The holiday season is a crucial time for retail and advertising, making it important to take the time to understand […]
Are you ready for retail media advertising? What you need to know in 2025
Retail media is evolving. Here’s what you need to understand the power of retail media advertising in 2025. 2024 saw […]
Strong Geofencing and Billboards | Targeting Audiences in Real-Time
Outdoor advertising has always been about location, but geofencing technology takes this concept to the next level. By using GPS and location-based data, advertisers can create virtual perimeters around physical areas to target specific audiences with precision. This enhances the effectiveness of billboard campaigns by bridging the gap between physical and digital advertising, delivering real-time, […]
The Incredible History of Billboards | From Posters to Digital Displays
Billboard advertising has been a cornerstone of Out-of-Home (OOH) media for over a century, evolving alongside technology, culture, and consumer behavior. From hand-painted posters to high-tech digital displays, billboards have adapted to changing times, becoming more engaging, targeted, and impactful. Today we take a journey through the history of billboards, exploring its transformation and the […]
The 10 best ads of 2024
The Ad Age Amp community awards the 10 best ads of 2024, including some of the funniest, smartest and most inspirational spots from this past year.
WNCN Hires Kevin Holden as Sports Director
Kevin Holden has been named sports director for Raleigh CBS affiliate WNCN. "Having Kevin join CBS 17 News as our sports director is a great addition for the station and community. He's a world-class storyteller, who knows sports on a national and local level," said news director Ed Trauschke. "Not only has he anchored and...
Top Advertising Trends You Can’t Miss in 2025
Advertising trends come and go, but some campaigns leave an unforgettable mark. Think about Nike’s 1988 ‘Just Do It’ ad or the memorable ‘Share a Coke’ campaign—what makes them stick? They didn’t just sell a product; they captured the cultural moments and spoke to their audiences in ways that felt personal and relevant. As we […]
Innuendo, chicken theft and a ‘high pitched screech’: the most complained about Australian ads in 2024
Ad Standards received 4,000 complaints amid year-on-year rises, but only two of the 10 most controversial ads found to have breached rules Follow our Australia news live blog for latest updates Get our breaking news email, free app or daily news podcast Three fried chicken ads – and a promotion for a super fund that used a “distressing” scream – have made the list of most complained about commercials for 2024. A commercial for superannuation provider Rest featuring a disfigured cake and a man letting out a high-pitched scream attracted 45 complaints – the third-highest number for the year –[...]
Revolving Door Round-Up: Ali Vital to Anchor MSNBC’s Way Too Early
Joining the Early Shift: Ali Vital will anchor MSNBC's early morning program Way Too Early starting Monday, Jan. 6. She takes over from Jonathan Lemire, who joins Morning Joe's 9 a.m. broadcast in an expanded role as a co-host. Vital joined NBC News in 2012 and has been a Capitol Hill correspondent prior to this...
