12 creative campaigns to know about today
Among the notable creative campaigns for Dec. 12, 2024: Sydney Sweeney’s Laneige game show and MNTN’s spot with Ryan Reynolds’ body double.
Gen Z Roundtable Year in Review—submit your questions for Dec. 18 event
Gen Z’s take on the highs and lows of advertising this year.
Joan Opens Berlin Office in its Second International Expansion
Independent agency Joan is extending its reach into the European mainland with the opening of an office in Berlin. It's the agency's second international expansion following the recent launch of Joan London. The Berlin opening is the next step in Joan's mission to build a global presence. The growth of Joan in 2024 has been...
No, You Haven’t Entered The Upside Down. Netflix Is Everywhere—Here’s Why
Scoops Ahoy's "U.S.S. Butterscotch" flavor chills in a Walmart freezer. Puma's website sells Squid Game uniforms. In New York City, Queen Charlotte leads a grand regency ball. No, you haven't entered the Upside Down: Netflix's IPs are everywhere--and it's not a happy coincidence. The streamer is gearing up to give Disney and Universal a run...
CNN to Join New Warner Bros. Discovery Division After Corporate Restructure
CNN will have a new home within Warner Bros. Discovery in 2025. The news network's parent company announced a corporate restructure that will create two new operating divisions next year. Global Linear Networks will house the media giant's numerous cable assets, including linear channels like CNN, TBS, and TruTV. Meanwhile, Streaming & Studios will encompass...
Trump Taps Former Phoenix Anchor Kari Lake to Lead Voice of America
President-elect Donald Trump has named former Fox10 Phoenix anchor Kari Lake as the next Voice of America Director. "Kari was a beloved News Anchor in Arizona, which supported me by record margins, for over 20 years. Congratulations Kari!" Trump wrote on social media. "I am honored that President Trump has asked me to lead the...
American Family Insurance Presents its ‘Dreamer of the Year’ Award
For the third year in a row, American Family Insurance, in partnership with Time, is presenting its "Dreamer of the Year" award, recognizing an individual or organization that works tirelessly to protect, restore and champion dreams, while inspiring others to do the same. This year, three groups are being honored for their efforts in the...
Nexstar to Cut Hundreds of Local Station Employees
Nexstar Media Group is planning on cutting roughly 2% of its total workforce. The reductions are mainly coming from the local stations. Deadline said the cut equates to about 260 employees. "Our broadcasting and sales divisions are streamlining their organizations to reduce our operating expenses and accelerate collaboration across the company," said Nexstar. "While it...
How to maximize CTV effectiveness amid growing viewer fragmentation
CTV is the fastest-growing segment in advertising, and brands would be wise to set up their strategies for the coming year.
Sadoun has a pop at Omnicom and IPG in “merry merger” video
A typically ebullient Arthur Sadoun does his best to turn the proposed Omnicom-IPG merger to his advantage in this video to staff. In fact, the Publicis Groupe CEO’s message is directed just as much to clients: Omnicom and IPG, he says, will have to focus internally on integration if they want the deal to work, … The post Sadoun has a pop at Omnicom and IPG in “merry merger” video first appeared on More About Advertising.
