1 In 4 Marketers Say the US Election Outcome Has Changed Their Marketing Strategy
No story permeated American life more in 2024 than the presidential election. Now that the election is over, 28% of ADWEEK readers said the outcome has changed their company's marketing strategy. During the run-up to the election, some advertisers wanted nothing to do with the divisive headlines and contentious social content that often accompanied it....
News Insiders Pick 2024’s Most Historic Moments: ‘The Year of Trump’
We've arrived at the final Friday of 2024 and as Tom Lehrer so aptly put it decades ago--that was the year that was. But TVNewser suspected that news industry insiders probably had more to say about the historic 12 months Americans watched unfold on their outlets of choice, whether that was legacy media or social...
Agencies Need Teams, Not Departments
Twenty-seven. That's how many times I offered a brilliant freelance creative director a full-time job when I was chief creative officer. Twenty-seven times, they said no. It drove me crazy. They already freelanced with us regularly, loved the team, crushed the briefs, and (apparently) tolerated me just fine. The money was great. What was the...
Winning The Ukraine Narrative
How, in the span of a handful of days, was Ukraine able to so swifty and comprehensively marshall public opinion decisively against Vladimir Putin? The post Winning The Ukraine Narrative appeared first on e-Strategy.
Factors That Prompt People To Open Emails
Dyspatch's The Future of Email Marketing August, 2020 survey reinforces an article of faith among email marketers about the top factors that encourage someone to open an email. The post Factors That Prompt People To Open Emails appeared first on e-Strategy.
Civil Social Networks: Telepath & Clubhouse
Several entreprenuers are trying to rebuild social media from the ground up, with new features and codes of conduct that they hope will create a more civil environment and one less susceptible to manipulation by malign influences. The post Civil Social Networks: Telepath & Clubhouse appeared first on e-Strategy.
Customer Lifetime Value
This infographic from KISS Metrics illustrates how to calculate your customer lifetime value. The post Customer Lifetime Value appeared first on e-Strategy.
Infographic Layouts
This infographic by SeeMei Chow from Picktochart illustrate six layout examples for highlighting different types of data in infographics. The post Infographic Layouts appeared first on e-Strategy.
Top Uses Of Government Stimulus Checks
70 percent of Americans said $600 is too little to meet basic needs like rent and essentials. The post Top Uses Of Government Stimulus Checks appeared first on e-Strategy.
MAA Ads of the Year: Barclays from BBH
No Ad of the Week this week (were there any ads?) so let’s begin a canter through the Ads of the Year between now and 2025, beginning with this effort from BBH for Barclays, trying to trap its customers young. ‘Kids World’ deploys an old wheeze, kids as adults, to formidable effect. Copywriter Elliott White, … The post MAA Ads of the Year: Barclays from BBH first appeared on More About Advertising.
