Soccer discounts, falling billboards, and the best creatives. A weekly recap of the top OOH stories you may have missed and colorful commentary from BB. The post Soccer Discounts, Falling Billboards, and the Best Creative first appeared on OOH TODAY.

  In an exciting fusion of sports and e-commerce designed to kick off the holiday shopping season, Itaú Bank teamed up with Africa Creative to launch "Touchboard Discounts," a dynamic campaign that transformed traditional soccer field advertising boards into an interactive shopping experience during a crucial Brasileirão match between Botafogo and Palmeiras. The program ran during Black Friday week on November 26. Africa Creative converted standard field-side advertising boards into dynamic shopping opportunities promoting the Itaú Shop, the bank's online marketplace within its banking app.  Each time the ball made contact with these specially equipped boards during the match, real-time discount[...]

  You’ve heard of Spotify Wrapped … but how about TRACKed?   An animated, data-driven, year-in-review campaign, TRACKed celebrates the impact the MBTA Commuter Rail system and its riders are making on communities across Massachusetts and Providence, RI — and the planet at large!   The MBTA Commuter Rail, operated by Keolis Commuter Services, does so much more than get people from Point A to B. Across 4.32 million miles worth of trips — the equivalent length of 146K Boston Marathons — this year alone, the Commuter Rail helped save an estimated 4 million pounds of carbon emissions … which[...]

— Holiday's are a good time to land that new position. Be ready to go Jan 1, 2025 --Account Executive, Regional Sales & Account Manager, Operations Coordinator, Graphic Designer, -- The post OOH Classifieds Today first appeared on OOH TODAY.

Swarovski has reopened its flagship store on London's iconic Regent Street, welcoming shoppers back to a dazzling world of crystal creations. The new boutique, located at 122 Regent Street, spans three floors and showcases Swarovski's latest designs, including stunning jewelry, watches, accessories, and home decor. The article Experience Swarovski Luxury on Regent Street appeared first on World Branding Forum.

Raleigh-Durham, North Carolina CBS affiliate WNCN has promoted two newsroom staffers. Reporter Deana Harley has been named statewide Capitol Reporter and Leslie Nash has been promoted to assistant news director from executive producer. "In the years Deana has been at CBS 17, she's proven herself to be a smart, talented, enterprising reporter, who knows how...

No story permeated American life more in 2024 than the presidential election. Now that the election is over, 28% of ADWEEK readers said the outcome has changed their company's marketing strategy. During the run-up to the election, some advertisers wanted nothing to do with the divisive headlines and contentious social content that often accompanied it....

We've arrived at the final Friday of 2024 and as Tom Lehrer so aptly put it decades ago--that was the year that was. But TVNewser suspected that news industry insiders probably had more to say about the historic 12 months Americans watched unfold on their outlets of choice, whether that was legacy media or social...