Soccer Sidelines Become an Interactive Shopping Experience
OOH during Black Friday week converted standard field-side advertising boards into dynamic shopping opportunities promoting the Itaú Shop, The post Soccer Sidelines Become an Interactive Shopping Experience first appeared on OOH TODAY.
Departure Media Airport Advertising Sense of Place at Des Moines International
Reflecting on the past year and the plans to come, Departure Media founder and CEO Leslie Bensen said The post Departure Media Airport Advertising Sense of Place at Des Moines International first appeared on OOH TODAY.
JCDecaux Airport Team
Congratulations to Stacey Ferris-Kodak, Tara DeSpain, and Karen Schaefer, who The post JCDecaux Airport Team first appeared on OOH TODAY.
Why Emotional Context Matters More Than Ever in CTV Advertising
Have you ever watched a heartfelt movie moment only to be jolted by an overly peppy commercial? Yeah, we’ve all been there. This mismatch is why getting your ad’s emotional timing right has never been more crucial, especially as CTV viewership soars to record highs with 67.5 million U.S. households using smart TVs. Connected TV […]
Tinder Takes on the Skeptics, Claiming Dating App Fatigue Is ‘Overstated’
Dating apps have gotten a bad rap lately, so Tinder is taking on the skeptics with playful ads that flip the script on negative narratives about modern dating. Tinder has unveiled the latest chapter of its "It Starts With a Swipe" campaign by once again inviting daters to reconsider what they thought they knew about...
The 14 Most Important Things TV Execs and Insiders Learned in 2024
It would be an understatement to say that the TV industry has changed a lot in the past year. From increasing consolidation, plummeting upfront prices, and an ongoing fight over sports rights, streamers and broadcasters are forging ways ahead in the new era of TV. And, they're also learning lessons along the way. ADWEEK asked...
The Year in Weather: The Weather Channel and Fox Weather Enjoyed Significant Viewership Spikes
2024 had its fair share of weather events that received top billing over newsier topics like politics, the economy, business, sports, and entertainment. Hurricanes dominated the news cycle, with three making landfall within the lower 48 states. Hurricane Beryl made landfall in Texas as a Category 1 storm on July 8; Hurricane Helene landed as...
ADWEEK Reporters Share Their Favorite Stories of 2024
"Well, 2024 sure has been a year" seems to be the prevailing sentiment. Well, we're setting the negativity aside because even if everything didn't break our way this year, the great thing about being reporters is that if we feel strongly about something, we get to put it in the spotlight. Sure, we broke news....
‘Wild west’: experts concerned by illegal promotion of weight-loss jabs in UK
Guardian review finds many online pharmacies flouting strict advertising rules that govern prescription-only drugs Weight-loss injections are being aggressively marketed to British consumers through often illegal promotions, in a practice experts have described as a “wild west” industry of drug selling. The booming market for jabs such as Wegovy and Mounjaro has triggered a price battle among online pharmacies, with even high-street chains cashing in on the soaring demand. Supermarkets are using loopholes in the rules by advertising discount deals for weight-loss “services” that include – and prominently feature – the injections. The Advertising Standards Authority (ASA) is preparing to[...]
Shrinking waistlines and growing profits: the weight-loss drug boom
Drugs such as Wegovy amd Mounjaro are an attractive prospect for online businesses and traditional pharmacies as well as the firms that make them It is a trend rooted in profit-making. Adverts featuring prescription-only weight-loss medications are splashed across the internet – and it is causing concern among experts. But the question remains: who is driving the boom?
